Elisabeth Hoff: Making subjects feel fantastic

Written by Seth Chandler on . Posted in Portrait photography

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© Elisabeth Hoff

 

Elisabeth Hoff is a London-based fashion, celebrity and beauty photographer working for major advertising and editorial clients such as Adidas, Coca-Cola, Nike, Vogue, Glamour and the BBC in the UK and abroad. She has photographed such celebrities as Bob Geldoff, Dannii Minogue, Emily Blunt, Naomi Campbell and many more.

Born in Norway, Elisabeth spent five years of her childhood sailing around the world aboard her family’s sailboat. After graduating from university, she attempted to become the first woman to row solo across the Atlantic. After a near-disaster at sea, she realized the importance of making the most of now and decided to pursue he lifelong dream of becoming a photographer.

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Deep-water soloing with Profoto B1X

Written by Seth Chandler on . Posted in Off-camera flash

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© Tim Kemple

 

Profoto challenged adventure photographer Tim Kemple to put the new Profoto B1X through its paces on the location and subject of his choice. He chose Mallorca and deep-water soloing, which means climbing above the ocean with no ropes: “If you fall, you’re going into the water.”

Tim has been using Profoto B1’s on expeditions all over the world for years. “In that time, the combination of power in a compact package has allowed me to use flash in locations I’d never been able to light before,” he says.

He chose climbing for this shoot because that is where he got his start as a photographer. “I’ve always been the type of person who will push things further,” he says. “So I thought it would be really fitting to revisit my past for this project but look at it from a fresh perspective.”

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500px photo challenge: Seeking light in nature

Written by Jens-Linus Lundgren-Widén on . Posted in News

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© Tim Kemple

To celebrate light, photography and our new collaboration Olympus and Profoto challenge you to explore the debts of photography. Take the opportunity to show of your skills and get the chance to win Profoto and Olympus gear.

Under the banner “Seeking Light in Nature”, you can set your creativity free and submit the photo which shows best your ability to merge nature with light. Read more about the challenge at 500px’s website.

TTL & HSS for Olympus.

Written by Jens-Linus Lundgren-Widén on . Posted in News

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Profoto today announce our collaboration with Olympus. The first step in this collaboration is the Profoto Air Remote TTL-O. You can now order the Air Remote TTL-O straight from your dealer. With the remote you wirelessly integrate your Profoto AirTTL flash with your camera allowing you to shoot in TTL and HSS. Light is the essence of every image and with Profoto AirTTL light shaping becomes simpler. It unlocks new creative possibilities and helps you go from idea to final image faster.

To order, find your dealer here.

Compatible cameras:
Olympus OM-D E-M1 Mark II
Olympus OM-D E-M5 Mark II
Olympus PEN-F

Read more about the Air Remote TTL-O and the AirTTL flashes.

 

Profoto Pro-10 captures the World of Japanesque a la Mode

Written by Erina Hayashi on . Posted in Fashion photography

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© Masaaki Tomitori

Profoto’s latest high-end generator Pro-10 is the world’s fastest flash with a breathtaking flash duration of up to 1/80,000 of a second and quick burst of up to 50 flashes per second. Masaaki Tomitori, a Tokyo-based commercial photographer, takes command of this magnificent flash in a fashion photo shoot for SHOOTING magazine to capture Japanesque from the eyes of a Japanese photographer. Here is a glimpse of the making together with an interview by Tomitori exploring the incredible capabilities of the Pro-10 that truly sets the photographer’s creativity free.

Tomitori is very particular with flash duration when it comes to choosing the perfect flash. “Photographic expression for me is all about blur and bokeh. Before I start to shoot, I think about how much to focus and how much to blur. The beauty of photography lies in the balance between the focused areas and the aesthetic blur. The next thing I consider is duration. How long do I freeze, or blur? Do I keep the body skill and blur the hands? Depth and time are the elements that make up photography, so it comes down to how much depth (by aperture) and time you can add into the image. Instead of perceiving a shoot as a flat image, I cut the image out from a three-dimensional box. This is why I am very interested in flash duration.”

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