Rising Light: Michael Scholz and the art of product photography

Written by Harley Anderson on . Posted in Rising light

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© Michael Scholz

© Michael Scholz

Rising Light is an article series highlighting promising photography students from all over the world. This month we introduce Michael Scholz, at Santa Monica Community College.

 

Michael Scholz was born and raised in Heidelberg,Germany, and spent his first 30 years with a life style that never felt quite right. After earning a graduate degree in Technical Editing from the University of Applied Sciences in Karlsruhe he spent 6-years as a project manager in a digital advertising agency, working with high-profile clients including Porsche, Vodafone, and Fujitsu. Then one day he realized he “simply didn’t feel it anymore”. He decided to take a break for a year.

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Introducing Pro-10

Written by Jens-Linus Lundgren-Widén on . Posted in News, Videos

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Occasionally, something comes along that changes everything, opening new doors to creative possibilities that were previously out of reach.

Introducing the Profoto Pro-10. It’s the perfect fusion of breathtaking speed and the sort of incredible power that makes it possible to think and create bigger.

This is, quite literally, the fastest studio flash ever made. Having the ability to freeze a moment captured at 1/80,000 of a second is incredible in itself. But the real magic of the Pro-10 is the power to also generate enormous light output in the blink of an eye. So regardless of how much light you need, you’ll always get a faster flash duration.

Also the recycling time between one flash and the next has never been shorter. The Pro-10 is fast enough to easily match the fastest cameras even when the light output is set high. All of which makes it easier to capture the perfect moment by shooting in bursts.

The controls are minimal, easy to handle and illuminated to simplify workflow in a dark studio environment. And you can add AirTTL, which also includes High Speed Sync (HSS), to your workflow toolbox.

Ultimately the Profoto Pro-10 is so much more than the world’s fastest studio flash – it’s your imagination set free. It’s the speed to exceed.

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Profoto and Sony in collaboration

Written by Jens-Linus Lundgren-Widén on . Posted in News

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Profoto today published a press release announcing that Profoto and Sony have a collaboration. This will enable Sony and Profoto photographers to create final images faster and turn their ambition into reality.

The press release also states that since both companies share the same vision of providing unique and high-performance solutions to photographers, the companies will work together by conducting joint marketing-related activities.

A quote from Profoto’s CEO Anders Hedebark lets us know that the first step in the collaborational journey is the much demanded Air Remote TTL-S:

“Profoto is very pleased to enter into this partnership with Sony, a front runner of groundbreaking digital imaging. This collaboration between two industry leaders in photography and light shaping provides a unique platform that will enable future innovations for the world’s best and most ambitious photographers. We are happy to announce the first step, the highly sought-after Profoto AirTTL for Sony Alpha users,” says Anders Hedebark, CEO of Profoto.

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Introducing the Profoto D2 – The world’s fastest monolight with TTL

Written by Jens-Linus Lundgren-Widén on . Posted in News

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With the ability to freeze action at up to 1/63,000 of a second, to shoot bursts of 20 images per second and sync with camera shutter speeds as fast as 1/8,000 of a second the D2 is redefining the definition of speed in monolights.

“For a photographer, every new day is a new challenge. So for them, speed isn’t one thing – it’s many. That’s why we created the D2 to be remarkably fast in every way” says Johan Wiberg, Product Manager at Profoto.

The Profoto D2 is breakthrough, because it’s the world’s fastest monolight with TTL. So for the first time, no matter what the assignment, speed is always on your side. You can freeze action with absolute sharpness, shoot in super quick bursts, sync with the fastest camera shutter speeds available, and shoot fast and easy with HSS and TTL.

“But the speed is not a gimmick. We truly believe that more speed allows you to be more creative and consistently take better images regardless of what challenge you face – with the D2, you’re always up to speed.”

The D2 comes as a 500Ws and a 1000Ws version and both versions are available in different kit configurations.

Hope you are as excited as we are.

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Sports Illustrated and Profoto B1

Written by Jens-Linus Lundgren-Widén on . Posted in Off-camera flash, On location

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© Drew Gardner

© Drew Gardner

Award-winning photographer Drew Gardner recently did a shoot for Sports Illustrated. He was assigned to photograph The USA Olympic Team Women’s 8 before they travelled to Rio. He brought four Profoto B1 Off-Camera Flashes and the Fuji XT-2.

”Why Profoto B1 lights?” Drew asks himself. “Well, in my current opinion they are the simplest, most reliable location light out there. With not a cable in sight, this gives you unparalleled flexibility – it is a photographer’s license to put a light just about anywhere.”

 

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© Drew Gardner

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Read the full story on his blog.