Profoto is more than a brand and a line of products. It is also the place where some of us work and spend our weekdays. Have you ever wondered who we are or what the thinking was behind the design of this or that piece of equipment? Then join us behind the scenes at Profoto!
With only about 50 employees at the headquarters in Stockholm, Profoto is not a large company. Still, there are plenty of opportunities to grow. Just ask Göran Marén, whose role has changed quite dramatically over the years.
“I’ve been here for ten years now,” says Göran. “I started out in the warehouse, picking carts. After a while, they asked me if I wanted to start working at R&D as an administrator. After a while I became Project Manager, and for about a year I’ve been one of the two Product Managers at Profoto.”
What does a Product Manager do?
“We have sort of a secret wish list of all the products that we want to invent. My responsible is, first of all, to advise which of these products we will start to develop. Secondly, I write a basic specification for the products and act as a key reference person during the actual development process. Thirdly, once the product has been completed, I’m responsible for introducing it to the market. Who would want it? What is it good for? That kind of stuff. Finally, I have to follow up on the release and try to understand how the product was actually received.”
That’s quite a lot…
“Luckily we are two Product Managers at Profoto, and we share projects between us.”
And what products have you managed so far?
“So far, the Pro-B4, the Pro Plus heads and the latest ProDaylight versions.” Read more