A week in a photographer’s life: Friday – Flash the splash

Written by Jens-Linus Lundgren-Widén on . Posted in Commercial photography, Editorial photography, Fashion photography, On location, Videos

Bookmark and Share

Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tried out the new Profoto D2 – the world’s fastest monolight with TTL – and see how he overcomes his challenges.

In the Friday grand finale, Andreas fits in a full pack shot and travels to Häringe Castle where he captures splashes of water enveloping a pair of exclusive shoes in a scene reminiscent of The Great Gatsby.

Speed is versatility and if you have speed on your side, you can tackle most problems at hand. Being a photographer means being a problem solver, a doer and a visionary. Every day you push the envelope, yet every day you have to come up with the next brightest idea. Always being up to speed is the biggest challenge you will face.

On the last day before a well-deserved weekend, Andreas set out to do a location shoot for an international shoe brand. This time he did a two-in-one job. The perks of having a versatile tool at your disposal are that you yourself become more flexible and can take on more challenges. The brand that Andreas was shooting for needed campaign images for the coming season. He was commissioned do both the pack shots and take the hero image.

Read more

A week in a photographer’s life: Thursday – Flair for hair

Written by Jens-Linus Lundgren-Widén on . Posted in Beauty photography, Commercial photography, Videos

Bookmark and Share

Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tries out the new Profoto D2 – the world’s fastest monolight – and see how he overcomes his challenges. Thursday’s studio shoot was a mission to seize the moment with flair for hair.

Every photographer knows that there is a tiny difference between good and great. In order to master the great, you have to be able to rely on your equipment – equipment that is always up to speed.

“Speed is everything. It sets my creativity free,” Andreas Lundberg explains.

A photographer might need to freeze action with absolute sharpness. The D2 brings pin sharp clarity with a flash duration of 1/63.000 of a second. That is fast enough to catch the best of any moment. Ask your subject to jump and you’ll have 20 mid-air exposures to choose from.

Read more

A week in a photographer’s life: Wednesday – Fast fashion

Written by Jens-Linus Lundgren-Widén on . Posted in Commercial photography, Editorial photography, Fashion photography, On location, Product photography, Videos

Bookmark and Share

Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tried out the new Profoto D2 – the world’s fastest monolight – and see how he overcomes his challenges. This Wednesday, fast fashion was on the agenda at an on-location shoot where he didn’t want to run out of time.

For a photographer speed is not one thing – it is many. Flash duration, freeze mode, and high-speed sync are all important aspects of speed, but not the only ones. With patented TTL technology, the Profoto D2 Monolight helps you speed up your workflow. Just point and shoot and the D2 will automatically adjust its output for perfect exposure. Manual mode is available at the click of a button and switching between both modes with settings intact just makes everything move faster.

When you shoot on-location, you do not want to be dependent on ambient light. The sun can play tricks on you, casting shades or reflections where you do not want them, and sometimes it can even hide behind a cloud or a building. You need to have a reliable and fast flash in order to control the light.

Read more

Geoff Ang paints a picture with the Pro-8a Air

Written by Jens-Linus Lundgren-Widén on . Posted in Commercial photography

Bookmark and Share
© Geoff Ang

© Geoff Ang

Commercial photography can often take grand proportions. But no advertising shoot is too complex and no idea is too original for Geoff Ang. With the help of a few Pro-8a Generators he can really paint a picture.

Ad and commercial photographer Geoff Ang is known for taking on practical challenges with fearlessness and ease. With his abilities to handle complex and technical shoots he has really made a name for himself. That is why BBH Shanghai commissioned him to do a shooting for the paint company Dulux.

The concept behind the shoot may seem simple in theory: To advertise paint you splash your subject in color. The idea came from the creative team at BBH Shanghai and they showed some sketches to Geoff.

Read more

Zhang Jingna’s Top 10 Fashion Photography Lighting Tools

Written by Zhang Jingna on . Posted in Commercial photography, Fashion photography

Bookmark and Share
© Zhang Jingna

© Zhang Jingna

We believe that you love the work of fashion and fine art photographer Zhang Jingna as much as we do. Her previous articles have covered areas such as commercial shoots, personal projects and tips on how to break into fashion photography. This time she will talk about her favorite tools and how she uses them. Here is the story, in Jingna’s own words. 

In my previous article on how to break into fashion photography, I mentioned a few lighting modifiers frequently used in the industry. In this piece, I would like to provide some examples of those modifiers used in my work, and also share with you my thoughts on a range of other equipment that I favor in the studio. I hope you will find this article helpful!

Read more