Profoto Pro-10 captures the World of Japanesque a la Mode

Written by Erina Hayashi on . Posted in Fashion photography

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© Masaaki Tomitori

Profoto’s latest high-end generator Pro-10 is the world’s fastest flash with a breathtaking flash duration of up to 1/80,000 of a second and quick burst of up to 50 flashes per second. Masaaki Tomitori, a Tokyo-based commercial photographer, takes command of this magnificent flash in a fashion photo shoot for SHOOTING magazine to capture Japanesque from the eyes of a Japanese photographer. Here is a glimpse of the making together with an interview by Tomitori exploring the incredible capabilities of the Pro-10 that truly sets the photographer’s creativity free.

Tomitori is very particular with flash duration when it comes to choosing the perfect flash. “Photographic expression for me is all about blur and bokeh. Before I start to shoot, I think about how much to focus and how much to blur. The beauty of photography lies in the balance between the focused areas and the aesthetic blur. The next thing I consider is duration. How long do I freeze, or blur? Do I keep the body skill and blur the hands? Depth and time are the elements that make up photography, so it comes down to how much depth (by aperture) and time you can add into the image. Instead of perceiving a shoot as a flat image, I cut the image out from a three-dimensional box. This is why I am very interested in flash duration.”

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In the spotlight: Who is Pauline Darley?

Written by Pauline Darley on . Posted in Beauty photography, Fashion photography

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© Pauline Darley

In the spotlight is an article series featuring up-and-coming shutterbugs that are about to put their mark on the world. In the first article, fashion and beauty photographer Pauline Darley introduces herself and talks about how she started off as a photographer.

Ten years ago, my parents gave me my first DSLR for my 18th birthday. I had only recently become interested in photography. I liked finding compositions and trying to tell a story in just one photo, but I needed to develop and learn how the camera worked (in terms of the exposure, focal length, shutter speeds, ISO etc.).

I was studying information and communications at the time and did all my photography on the side. As I see it, I progressed quite naturally. I never wanted to become a professional photographer, I was pretty lucky that it came about of its own accord.

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In the spotlight: Pauline Darley’s 8 tips for the soon-to-be professional photographer

Written by Pauline Darley on . Posted in Beauty photography, Education, Fashion photography

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© Pauline Darley

In the spotlight is an article series featuring up-and-coming shutterbugs that are about to put their mark on the world. In this third and final feature with beauty and fashion photographer Pauline Darley, she shares her 8 things to think about when you are on your way to becoming a young photographic entrepreneur.

I started working in photography early – I was 20 years old when I became a professional photographer and I have learned a lot in the past 7 years. I have been thinking long and hard about the tips I would like to give anyone who aspires to become a professional photographer.

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A week in a photographer’s life: Friday – Flash the splash

Written by Jens-Linus Lundgren-Widén on . Posted in Commercial photography, Editorial photography, Fashion photography, On location, Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tried out the new Profoto D2 – the world’s fastest monolight with TTL – and see how he overcomes his challenges.

In the Friday grand finale, Andreas fits in a full pack shot and travels to Häringe Castle where he captures splashes of water enveloping a pair of exclusive shoes in a scene reminiscent of The Great Gatsby.

Speed is versatility and if you have speed on your side, you can tackle most problems at hand. Being a photographer means being a problem solver, a doer and a visionary. Every day you push the envelope, yet every day you have to come up with the next brightest idea. Always being up to speed is the biggest challenge you will face.

On the last day before a well-deserved weekend, Andreas set out to do a location shoot for an international shoe brand. This time he did a two-in-one job. The perks of having a versatile tool at your disposal are that you yourself become more flexible and can take on more challenges. The brand that Andreas was shooting for needed campaign images for the coming season. He was commissioned do both the pack shots and take the hero image.

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A week in a photographer’s life: Wednesday – Fast fashion

Written by Jens-Linus Lundgren-Widén on . Posted in Commercial photography, Editorial photography, Fashion photography, On location, Product photography, Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tried out the new Profoto D2 – the world’s fastest monolight – and see how he overcomes his challenges. This Wednesday, fast fashion was on the agenda at an on-location shoot where he didn’t want to run out of time.

For a photographer speed is not one thing – it is many. Flash duration, freeze mode, and high-speed sync are all important aspects of speed, but not the only ones. With patented TTL technology, the Profoto D2 Monolight helps you speed up your workflow. Just point and shoot and the D2 will automatically adjust its output for perfect exposure. Manual mode is available at the click of a button and switching between both modes with settings intact just makes everything move faster.

When you shoot on-location, you do not want to be dependent on ambient light. The sun can play tricks on you, casting shades or reflections where you do not want them, and sometimes it can even hide behind a cloud or a building. You need to have a reliable and fast flash in order to control the light.

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