A week in a photographer’s life: Friday – Flash the splash

Written by Jens-Linus Lundgren-Widén on . Posted in Commercial photography, Editorial photography, Fashion photography, On location, Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tried out the new Profoto D2 – the world’s fastest monolight with TTL – and see how he overcomes his challenges.

In the Friday grand finale, Andreas fits in a full pack shot and travels to Häringe Castle where he captures splashes of water enveloping a pair of exclusive shoes in a scene reminiscent of The Great Gatsby.

Speed is versatility and if you have speed on your side, you can tackle most problems at hand. Being a photographer means being a problem solver, a doer and a visionary. Every day you push the envelope, yet every day you have to come up with the next brightest idea. Always being up to speed is the biggest challenge you will face.

On the last day before a well-deserved weekend, Andreas set out to do a location shoot for an international shoe brand. This time he did a two-in-one job. The perks of having a versatile tool at your disposal are that you yourself become more flexible and can take on more challenges. The brand that Andreas was shooting for needed campaign images for the coming season. He was commissioned do both the pack shots and take the hero image.

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A week in a photographer’s life: Wednesday – Fast fashion

Written by Jens-Linus Lundgren-Widén on . Posted in Commercial photography, Editorial photography, Fashion photography, On location, Product photography, Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tried out the new Profoto D2 – the world’s fastest monolight – and see how he overcomes his challenges. This Wednesday, fast fashion was on the agenda at an on-location shoot where he didn’t want to run out of time.

For a photographer speed is not one thing – it is many. Flash duration, freeze mode, and high-speed sync are all important aspects of speed, but not the only ones. With patented TTL technology, the Profoto D2 Monolight helps you speed up your workflow. Just point and shoot and the D2 will automatically adjust its output for perfect exposure. Manual mode is available at the click of a button and switching between both modes with settings intact just makes everything move faster.

When you shoot on-location, you do not want to be dependent on ambient light. The sun can play tricks on you, casting shades or reflections where you do not want them, and sometimes it can even hide behind a cloud or a building. You need to have a reliable and fast flash in order to control the light.

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Think outside the softbox

Written by Jens-Linus Lundgren-Widén on . Posted in Fashion photography, Lighting tips, Off-camera flash, RFi, The light shaper

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The fact that the softbox is such a common tool doesn’t mean you can’t be creative with it. To prove this we asked Andrea Belluso to do four different fashion setups using nothing but softboxes.

We all know the softbox. When it comes to Light Shaping Tools, it might very well be the most popular and most widely used. But the fact that we see it and use it so often can sometimes make us forget what a versatile and creative tool the softbox actually is.

First of all, there are many different sizes and shapes of softboxes to choose from. Secondly, you can position and direct the softbox in many different ways, which will create very different lighting effects. Put it to the side of your model. Put it above. Direct it straight at your model or feather it and use the fall off. Almost anything is possible with a softbox.

To prove this we asked light shaping guru Andrea Belluso to do four different fashion setups using only softboxes in an out of the box kind of way.

Never one to back down from a challenge, Andrea came up with four unique solutions. He tethered up with his Phase One XF and TetherPro USB 3.0 SuperSpeed and set to work. He used the softbox as side light, he used the softbox as top light, he used it to create a hard light, and he used it as back light to create an even softer light.

How did he do it? Keep reading and we’ll go through each setup one at a time.

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Rossella Vanon gets creative with the OCF Gels

Written by Jens-Linus Lundgren-Widén on . Posted in Fashion photography, Off-camera flash, Portrait photography

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© Rossella Vanon

© Rossella Vanon

Flash is an essential part of light shaping, but to catch the right feeling in your pictures you cannot always solely rely on light. With the OCF Gels you can shape light in color and create the mood you are after. To show an example, we asked fashion and beauty photographer Rossella Vanon to get creative.

Lighting and color has always been important ingredients in Rossella Vanon’s photography. Her delicate and dreamy, yet bold and rich look and feel has awarded her international acclaim in just a few years.

“I always prefer the look of gels used subtly and in a targeted way to when the colors are allowed to take over the entire image, uncontrolled,” says Rossella. “However, it tends to require the use of more light sources and certainly more time positioning and figuring out a balance between the place and intensity of all sources.”

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Frederico Martins adds color to his palette with OCF Gels

Written by Jens-Linus Lundgren-Widén on . Posted in Fashion photography, Off-camera flash, On location, Portrait photography

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© Frederico Martins

© Frederico Martins

Profoto products are usually not associated with color. But the brand new OCF Gels are about to change that. The new product itself is, of course, black and white. But for the first time in Profoto’s almost 50-year long history, you can now shape light in color.

Being creative with color gels is something Portuguese fashion photographer Frederico Martins does almost daily. Using contrasting colors to accentuate feelings is part of his modus operandi. So when we asked him to try out the new OCF Gels, he knew exactly what to do. His plan was simple yet challenging: shoot five different portraits, in five different color schemes, with five different people, in five different locations in his hometown Porto, Portugal.

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