Drew Gurian is a young, up-and-coming portrait photographer based in Brooklyn, New York. Each month, he’ll share a story from his journey through one of the busiest photo markets in the world – New York City. This month he will share some tips for how to market yourself as photographer to potential clients.
It’s far too easy in the current marketplace to get wrapped up in gear talk 24/7. We’re constantly inundated with the latest and greatest, and we seldomly spend any time discussing the business side of photography. As much inspiration as I find in this and other blogs across the web, I want to change things up for a moment and share a general overview of how I’ve been working to market myself in the New York City photo market.
Though there’s several different tools we can use for marketing our work, my current marketing plan includes the following elements (each of which could be it’s own post here):
- Email blasts
- Printed promotional materials
- Print portfolio
I will now go a bit more into detail how I work with each of these elements.