Come Meet Us and Our Friends at WPPI

Written by Rebecca Ahremark on . Posted in News

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Just a few days left until WPPI kicks off. Will you be there? We will. And so will some of the biggest names in the industry.

The first WPPI convention and trade show took place in 1980. Since then, it has grown to become one of the largest events in the evergrowing, ever-evolving wedding photography industry. This year’s event is looking more exciting than ever.

Will you be there? If so, you should definitely stop by the Profoto booth. We’re in booth #611. Come say hello, try our latest and greatest products, and hear some of the industry’s most renowned photographers share their knowledge.

You will find the full schedule of speakers below.

See you there?

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Profoto HSS. It Is Here. Start Using It Today.

Written by Fredrik Franzén on . Posted in News

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Profoto HSS

Up until now, HSS solutions have been either consistent but lacking in speed and power, or fast and powerful but inconsistent. Today, we release Profoto HSS – a new solution that has all of the benefits and none of the limitations.

High-Speed Sync (HSS) is the technical term for syncing flash with shutter speeds shorter than the so-called x-sync, typically 1/250 of a second. It is a useful tool for controlling ambient light and for freezing action. But there used to be limitations.

Current solutions for speedlights give you a fairly even exposure. But it does so at the expense of speed and power. Previous solutions for larger flashes were faster and more powerful. But the exposure could differ as much as 2 f-stops in a single shot.

Profoto’s new solution for the B1 Off-Camera Flash has all of the benefits and none of the limitations. The B1 itself is about ten times as powerful as the average speedlight and fast enough to keep up with your camera. With the new Profoto HSS upgrade installed, you switch to HSS Mode with a simple button-press. You will then be able to shoot at shutter as fast as 1/8000 of a second.

But it does not stop there. Profoto HSS is a unique, patent-pending technology, providing an extremely fast series of flash pulses. What this means in practice is that you get an extremely consistent exposure with no measurable variation over the image.

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New From Profoto: Small Yet Deep And Parabolic Umbrellas

Written by Rebecca Ahremark on . Posted in News

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New From Profoto Small Yet Deep And Parabolic Umbrellas5.jpg

Today we expand our assortment of umbrellas with six new models. The new models are unique on the market in that they are small and lightweight yet deep and parabolic.

Last year, we introduced a new line of umbrellas, comprising twelve models in two shapes (deep and shallow) and three fabrics (white, silver and translucent).

Today, Profoto’s line of umbrellas is extended with six new models. The new models are unique on the market in that they are small and lightweight yet deep and parabolically shaped. This combination of size and shape creates a more focused and directed light than what you might expect from an umbrella of this size. Read more