Evelyn Hruby: Beauty in Motion

Written by Fredrik Franzén on . Posted in Product photography

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©Evelyn Hruby

Evelyn Hruby is a product photographer, based in Vienna, Austria. When asked what characterizes her work, she replies: “the pursuit of capturing beauty – beauty in all its facets.” In this particular shoot she was trying to capture the beauty of water in motion.

“I guess it was a combination of luck and destiny,” replies Evelyn when asked how she got into product photography. “About 20 years ago I packed my bags and flew to Los Angeles. The plan was to travel from there through Mexico and South America for about six months, but when I arrived in Venice Beach, I fell in love with the city. One thing led to another, and before I knew it I was studying photography. This was one of the greatest experiences in my life. I’ve always been interested in product photography. I love getting into the details and studying how different textures and colors reflect light in their very own, unique way.

You’ve been working as a product photographer for quite some time now. What would you say are the most important things you’ve learned?

“That it requires good organization, patience and a precise idea of the final photo. Knowing what Light Shaping Tool to use and how to use them in a way that makes the details in the product come alive is also important. But the most important thing of all is, of course, to have fun and love what you do. Then everything else will come naturally.”

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Peter Belanger: Complicated Shoots for Hi-Tech Products

Written by M. Gertz on . Posted in Product photography

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It’s no secret that product photography is a highly specialized field that requires a lot of technical knowledge, both for the shoot itself and for the post production. Hi-tech products, with their highly reflective surfaces and subtle textures, provide additional challenges. Watch, in the timelapse video above, as Peter Belanger tackles a shoot for the cover of Macworld.

© Peter Belanger

© Peter Belanger

Although his subject, the iPhone 3GS is small, Peter uses up to 9 Acute/D4 Heads at once with both grids and reflectors, more than plenty of photographers would use to light a whole person! A 3 D4 packs provide power to the sea of c-stands and strobes.

This shoot is from 2009, but Peter is still going strong and perfecting his craft. To learn more about his process and the the thinking behind his work, check out an interview he did over on The Verge. See more of his work at peterbelanger.com.


All images and quotes in this post are used with permission and ©Peter Belanger, all rights reserved; story is ©Profoto. Please respect and support photographers’ rights. Feel free to link to this blog post, but please do not replicate or re-post elsewhere without written permission.

Light Shaping Tool of the Month: ProBox

Written by Fredrik Franzén on . Posted in Product photography

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Each month we highlight a certain item in Profoto’s rich assortment of Light Shaping Tools (if you want to browse through previous articles, click here). This month we talk to Craig Fraser at Frasershot Studios about his favorite bit of kit: the ProBox.

Northampton-based Frasershot Studios is a small team of photographers and videographers; each specialized in a certain niche of photography. Together they are capable of handling almost any assignment – editorial spreads, corporate portraits, architectural studies, etc.

Craig Fraser, the man who founded and gave name to the studio, manages food and product photography. But Craig does not shoot just any food. He has found himself a niche within a niche, shooting spectacular dishes prepared by celebrity chefs at Michelin starred restaurants.

“It’s lovely to work with such talented people,” says Craig. “The only downside is that you can hardly ever move anything on the plate. That would be like telling the chef to change his presentation. It’s a respect thing, really. They rightly consider their dishes to be pieces of art, so you just have to use lighting to the best of your knowledge and work around that.”

How do you do that?

“I think that regardless of what product you’re shooting, you have to take a closer look at what’s unique about it. What are its unique selling points, so to speak? Whatever that is, that’s what you should focus on. For instance, I recently used the ProBox to shoot a pair of shoes for a company called Crockett & Jones. These shoes cost approximately £500.00, and there are more than 200 different process involved in making just one of them. So the quality of the leather is key, and that’s what you want to show.”

How does the ProBox help you do that?

“You can’t just throw light all over the place. You have to be subtle and in absolute control of the highlights, and the ProBox is great for that. Unlike a softbox, where you have a large light source with a gradual fall-off and soft edges, the ProBox gives you a smaller, perfectly even edge-to-edge light with really sharp edges. I also like the fact that it’s so easy to work with. With the modeling light turned on, you can physically see the highlights change shape and intensity as you reposition and set your lights. It makes my job so much easier.” Read more

Angelo Antelmi’s Kitchen Odyssey

Written by Fredrik Franzén on . Posted in Product photography

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Conception | ©Angelo Antelmi

Last year, Italian photographer Angelo Antelmi impressed us all by making a fork dance by simply using lighting in clever way. Now, Angelo is back and this time the fork not only dances. It plays football, it kisses, it gets married, it ages and eventually it dies. It is a much more complex story, but Angelo’s way of telling it is as simple and straightforward as ever.

“A writer I interviewed when I was working as a journalist explained to me that the only difference between a good and a bad writer is a slight difference in sensitivity,” says Angelo. “That was when I realized that I wanted to tell my stories through pictures.”

What is this particular story about?

“These images are all part of a family album. Together they form a minimalist story of life and death and rebirth. The first image shows spermatozoon teaspoons hurtling towards the ovum. The second image shows the infant being rocked in its mother’s arms. The third image shows small children playing football. Then follows adolescence. At first, the male knives are separated from the dancing female forks. But eventually they meet on a rainy night. Love explodes with passion and develops into a solid bond. Together they traverse the good and bad times of adult life and address old age with dignity. Finally, beyond the end, they find themselves together again, reunited with their childhood and ready to start a new life cycle.” Read more

VIDEO: Mr. Wonnacott and Mr. Jameson

Written by Fredrik Franzén on . Posted in Product photography

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Remember the interview we did with British product photographer Martin Wonnacott? “I shoot drinks,” said Martin back then. “Liquids. It’s not necessarily always alcoholic, though there is a fair amount of that, obviously. I shoot beverages, you might say. I’ve shot all the whiskeys, gins, vodkas, pepsis and cokes. One time at Times Square, I had two campaigns running at the same time – one for Pepsi and one for Coke. It was quite funny.”

As you might recall, the interview featured Martin’s stunning shot of a Jameson bottle, and as it turns out, he recently posted a behind-the-scenes video from that very shoot.

Don’t miss this opportunity to watch the photographer who “has shot virtually ever sort of liquid form of refreshment for sale in the world” in action!

Oh, and thanks to ISO 1200 Magazine for putting our attention to this.