The Technical Image Press Association (TIPA) is an international, non-profit association supporting the interests of the photography and imaging magazine publishing industry. The association represents 29 independent photographic magazines. Each year the editors of the member magazines vote for the best products introduced to the market during the previous 12 months, taking into account innovation, cutting-edge technology, design, ease-of-use and the price to performance ratio of the products.
On May 6, 2013, TIPA named the Profoto Pro-B4 battery generator the Best Professional Lighting System. The motivation is as follows:
“The Profoto Pro-B4 1000 Air is designed to handle the toughest shoots and deliver groundbreaking features that expand the photographer’s creative freedom. These features include extremely short flash durations down to 1/25,000 second, fast full power recycling time of 1 second, and delivery of up to 30 flashes per second at lower power settings. Made for both studio and on-location work, the Pro-B4 is constructed in solid-cast aluminum with a rubber frame, and all connections are covered with protective lids. With an 11-stop power range, a fast radio sync system, and recharge (even while in use) in less than 45 minutes, the Pro-B4 truly defines what a pro unit should deliver.”
Needless to say, the guys at the office are bursting with pride.