The Complete Master Series

Written by Fredrik Franzén on . Posted in Videos

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Every few months, Profoto has the pleasure of interviewing an accomplished and highly regarded photographer to bring you their passion and knowledge of light shaping. This collection of interviews makes up the Master Series.

The Master Series has been around for a couple of years, so by now there is a plethora of videos to choose from. Since a couple of months back, all Master Series videos are collected on our website.

Featured photographers include Kareem Black, Greg Heisler, Georg Holz, Gary Land, Matthew Jordan Smith and Jeremy Cowart. Each video includes revealing behind-the-scenes stories and detailed lighting diagrams.

Which photographer inspires you the most?

VIDEO: Strip RFi

Written by Fredrik Franzén on . Posted in RFi

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Strip softboxes are often used to create a rim light that effectively separates the subject from the background. They are also favored by product photographers requiring a long and narrow reflection with soft edges. Take a closer look at a car ad or a photo of a wine bottle. It might very well be the Strip RFi you see reflecting in that shiny surface. In addition, strip softboxes are a great asset when you are shooting in a confined area. They occupy very little space, and their narrow shape allows you to put them right next to a wall to create a soft and even back light.

Regardless of what you plan on using your strip softbox for, it is important to find a size that fits your specific needs. Hence, Profoto’s RFi strip softboxes are available in three sizes:

  • Softbox RFi 1×3′ (30x90cm)
  • Softbox RFi 1×4′ (30x120cm)
  • Softbox RFi 1×6′ (30x180cm)

The speedring adaptors make each model compatible with more than 20 different flash brands. All strip softboxes are also available with the optional Softgrids and Stripmasks.

If you want to learn more about Strip RFi or RFi softboxes in general,
please visit our dedicated RFi website.

How to Control Power, Part II

Written by Ron Egatz on . Posted in Education

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borrowlenses blog post

Sohail Mamdani has published part II of their three part series on how to control power on Profoto packs on the BorrowLenses blog.

This tutorial, designed for those who are trying out Profoto packs for the first time, covers how to adjust power on the Acute2R 2400 using two Acute2 D4 heads. The basics of power pack operation are explained clearly and illustrated with diagrams and test photos.

Sohail writes, “In all my tests, I had no misfires, no strange color shifts, no unexpected behaviors. Our Profoto packs are well-used and yet, performed liked champs. There’s a reason these lights are considered by many to be among the best in the world; they are tough, consistent, and powerful.”

See part I and part II of the series on BorrowLenses. Read more

Profoto Event at S1 Studios in Toronto

Written by Fredrik Franzén on . Posted in Events

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Will you be in Toronto this week? Then you might be interested in knowing that S1 Studios will host a one-day event on November 16 and 17?

The schedule is like this: In the morning, there will be a New Equipment Event where you can demo the latest Profoto equipment, including the new Pro-B4 battery pack. In the afternoon, there will be a Live Event with photographer Per Bernal, who will shoot with the new Profoto equipment and explain how he uses this and other tools to create his signature style. “It will be a very interactive experience!” promises the guys at S1.

You can learn more and sign up for the event at the S1 Studios website.


Matthew Lowery’s Product Photography

Written by M. Gertz on . Posted in Product photography

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Matthew Lowery - Bombay Sapphire

Bombay Sapphire | © 2012 Matthew Lowery

Matthew Lowery is a product and still life photographer whose work blew me away when I first saw it. His sense of design and technical expertise combine in his work to produce some pretty amazing images. Below, his account of a shoot of Bombay Sapphire gin.

This particular shot came about because of the whole gin renaissance happening right now. I wanted to do something that would place the stodgy old standard in a new light, so to speak. I also wanted to do something that would print and backlight really well on Duratrans. I love any chance to just play with my weird humor and have fun. Read more