Iain Crawford puts the Pro-10 to the test in a grandiose powder shoot

Written by Jens-Linus Lundgren-Widén on . Posted in Videos

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Iain Crawford is renowned for his stunning high-speed beauty photography. He is also one of those photographers who thinks big. This time, the recipe for his grandiose idea involved 60 kg of holi powder, a strong compressor, a daredevil model and an army of new speed redefining Pro-10 studio generators.

Iain has made a name for himself with his high-speed beauty photography. He has a knack for capturing the emotion in the moment and is famous for his stunning images of frozen liquids, paint and powder. He is highly experienced in high-speed photography and its technical challenges, having developed many unique techniques to set up and capture his striking imagery.

“I find it interesting to capture moments of controlled chaos. That’s why I find flash a particularly powerful way of doing it because it allows me to capture that exact moment which only exists once. You’ve taken a moment in time and frozen it.”

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A week in a photographer’s life: Friday – Flash the splash

Written by Jens-Linus Lundgren-Widén on . Posted in Commercial photography, Editorial photography, Fashion photography, On location, Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tried out the new Profoto D2 – the world’s fastest monolight with TTL – and see how he overcomes his challenges.

In the Friday grand finale, Andreas fits in a full pack shot and travels to Häringe Castle where he captures splashes of water enveloping a pair of exclusive shoes in a scene reminiscent of The Great Gatsby.

Speed is versatility and if you have speed on your side, you can tackle most problems at hand. Being a photographer means being a problem solver, a doer and a visionary. Every day you push the envelope, yet every day you have to come up with the next brightest idea. Always being up to speed is the biggest challenge you will face.

On the last day before a well-deserved weekend, Andreas set out to do a location shoot for an international shoe brand. This time he did a two-in-one job. The perks of having a versatile tool at your disposal are that you yourself become more flexible and can take on more challenges. The brand that Andreas was shooting for needed campaign images for the coming season. He was commissioned do both the pack shots and take the hero image.

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A week in a photographer’s life: Thursday – Flair for hair

Written by Jens-Linus Lundgren-Widén on . Posted in Beauty photography, Commercial photography, Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tries out the new Profoto D2 – the world’s fastest monolight – and see how he overcomes his challenges. Thursday’s studio shoot was a mission to seize the moment with flair for hair.

Every photographer knows that there is a tiny difference between good and great. In order to master the great, you have to be able to rely on your equipment – equipment that is always up to speed.

“Speed is everything. It sets my creativity free,” Andreas Lundberg explains.

A photographer might need to freeze action with absolute sharpness. The D2 brings pin sharp clarity with a flash duration of 1/63.000 of a second. That is fast enough to catch the best of any moment. Ask your subject to jump and you’ll have 20 mid-air exposures to choose from.

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A week in a photographer’s life: Wednesday – Fast fashion

Written by Jens-Linus Lundgren-Widén on . Posted in Commercial photography, Editorial photography, Fashion photography, On location, Product photography, Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tried out the new Profoto D2 – the world’s fastest monolight – and see how he overcomes his challenges. This Wednesday, fast fashion was on the agenda at an on-location shoot where he didn’t want to run out of time.

For a photographer speed is not one thing – it is many. Flash duration, freeze mode, and high-speed sync are all important aspects of speed, but not the only ones. With patented TTL technology, the Profoto D2 Monolight helps you speed up your workflow. Just point and shoot and the D2 will automatically adjust its output for perfect exposure. Manual mode is available at the click of a button and switching between both modes with settings intact just makes everything move faster.

When you shoot on-location, you do not want to be dependent on ambient light. The sun can play tricks on you, casting shades or reflections where you do not want them, and sometimes it can even hide behind a cloud or a building. You need to have a reliable and fast flash in order to control the light.

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A week in a photographer’s life: Tuesday – Moving still

Written by Jens-Linus Lundgren-Widén on . Posted in On location, Portrait photography, Product photography, Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tries out the new Profoto D2 – the world’s fastest monolight – and see how he overcomes his challenges. Tuesday he spent shooting still life in high speed, giving fast food a totally new meaning.

The Profoto D2 is designed to be the fastest monolight in the world. And with speed comes versatility. For Andreas Lundberg, renowned fashion and portrait photographer, speed is more than the ability to freeze a moment. Every day he is challenged to act fast, deliver fast and capture fast. Every day he needs to move faster, deliver more and take his images to a new level.

“I’m the kind of person that feels that life is too short not to try out new things,” he says.

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