A week in a photographer’s life: Wednesday – Fast fashion

Written by Jens-Linus Lundgren-Widén on . Posted in Commercial photography, Editorial photography, Fashion photography, On location, Product photography, Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tried out the new Profoto D2 – the world’s fastest monolight – and see how he overcomes his challenges. This Wednesday, fast fashion was on the agenda at an on-location shoot where he didn’t want to run out of time.

For a photographer speed is not one thing – it is many. Flash duration, freeze mode, and high-speed sync are all important aspects of speed, but not the only ones. With patented TTL technology, the Profoto D2 Monolight helps you speed up your workflow. Just point and shoot and the D2 will automatically adjust its output for perfect exposure. Manual mode is available at the click of a button and switching between both modes with settings intact just makes everything move faster.

When you shoot on-location, you do not want to be dependent on ambient light. The sun can play tricks on you, casting shades or reflections where you do not want them, and sometimes it can even hide behind a cloud or a building. You need to have a reliable and fast flash in order to control the light.

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A week in a photographer’s life: Tuesday – Moving still

Written by Jens-Linus Lundgren-Widén on . Posted in On location, Portrait photography, Product photography, Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tries out the new Profoto D2 – the world’s fastest monolight – and see how he overcomes his challenges. Tuesday he spent shooting still life in high speed, giving fast food a totally new meaning.

The Profoto D2 is designed to be the fastest monolight in the world. And with speed comes versatility. For Andreas Lundberg, renowned fashion and portrait photographer, speed is more than the ability to freeze a moment. Every day he is challenged to act fast, deliver fast and capture fast. Every day he needs to move faster, deliver more and take his images to a new level.

“I’m the kind of person that feels that life is too short not to try out new things,” he says.

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A week in a photographer’s life: Monday – Athletic action

Written by Jens-Linus Lundgren-Widén on . Posted in On location, Sports photography, Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tries out the new Profoto D2 – the world’s fastest monolight with TTL – and see how he overcomes his challenges. Andreas starts his week with an action filled shoot pumped full of adrenaline.

For Andreas Lundberg photography is a lifestyle. Every part of his life, every little detail, could be a potential picture. It is in his DNA. He has even got ‘ISO’ tattooed on his forearm.

Andreas is a Stockholm-based fashion and portrait photographer who shoots anything from editorial, high-fashion, and beauty, to advertising, portrait, and sport photography. He has different shoots and different assignments every week, yet he always delivers every image without compromising his unique look and feel. In order to achieve his crisp, high contrast images time after time, he not only needs to be passionate and hardworking, he needs fast, reliable, and versatile equipment, such as the D2.

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Official trailer: A week in a photographer’s life

Written by Jens-Linus Lundgren-Widén on . Posted in Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end the same way – with a great shot.

Dealing with these pressures takes experience, talent and speed. For the great photographer, challenges are there to be conquered. And for them, speed is more than the ability to freeze a moment of action or match the fastest camera shutter. It’s about setting creativity free.

Next week we start a five day article series where you get to follow photographer Andreas Lundberg during his one week experience with the new Profoto D2 – the world’s fastest monolight with TTL.

Stay tuned by watching this trailer for the series. Are you up to speed?

Experience the Profoto D2 already now: www.profoto.com/d2

See more of Andreas Lundberg’s work: www.andreaslundberg.com

Rising Light: Michael Scholz and the art of product photography

Written by Harley Anderson on . Posted in Rising light

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© Michael Scholz

© Michael Scholz

Rising Light is an article series highlighting promising photography students from all over the world. This month we introduce Michael Scholz, at Santa Monica Community College.

 

Michael Scholz was born and raised in Heidelberg,Germany, and spent his first 30 years with a life style that never felt quite right. After earning a graduate degree in Technical Editing from the University of Applied Sciences in Karlsruhe he spent 6-years as a project manager in a digital advertising agency, working with high-profile clients including Porsche, Vodafone, and Fujitsu. Then one day he realized he “simply didn’t feel it anymore”. He decided to take a break for a year.

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