The idea for the project was to find a way to capture the interesting people Johnny found himself driving by in his car. What started out as some simple iphoneography has blossomed into a fully equipped in-car studio, complete with a MacBook Pro running Capture One and a Canon 1D MKIV. To give the photos a unique look, Johnny even brings his own studio lighting, using 2 Profoto Pro-7a 2400 packs to power 2 Pro Heads, one with a standard reflector and one with a Magnum Reflector.
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