Fashion photographer Goran Ljubuncic uses soft light sources to create a light that is rich in detail and contrast. “I know this may sound strange but it’s definitely doable,” says Goran. Read the story and learn how.
Like many other photographers, Goran Ljubuncic’s career started almost by accident. For a high school assignment that involved photographing the area in which he lived, 16-year-old Goran borrowed his father’s thirty-year-old camera, and a few hours later his passion for photography had taken hold. Fast-forward another 14 years, and Goran is working as a fashion photographer in Tel Aviv.
Do you have any specific tips and tricks for working with light as a fashion photographer?
“Yes. Don’t forget there’s a reason it’s called fashion photography. Your most important task is to properly convey the features of the product. Sometimes a soft light is the right way to go, and sometimes a harsh and contrasty light is the best option. Having said that, I think that regardless of the type of lighting you’re working with, you still need to preserve a minimum of texture to depict the products in the proper way. Another important aspect of fashion photography is that your pictures need to communicate. They need to evoke an expression from the viewer. Again, this is where your light kicks in since it’s one of the most important factors for determining the mood in the image.” Read more