Posts Tagged ‘Fashion photography’

Profoto Pro-10 captures the World of Japanesque a la Mode

Written by Erina Hayashi on . Posted in Fashion photography

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© Masaaki Tomitori

Profoto’s latest high-end generator Pro-10 is the world’s fastest flash with a breathtaking flash duration of up to 1/80,000 of a second and quick burst of up to 50 flashes per second. Masaaki Tomitori, a Tokyo-based commercial photographer, takes command of this magnificent flash in a fashion photo shoot for SHOOTING magazine to capture Japanesque from the eyes of a Japanese photographer. Here is a glimpse of the making together with an interview by Tomitori exploring the incredible capabilities of the Pro-10 that truly sets the photographer’s creativity free.

Tomitori is very particular with flash duration when it comes to choosing the perfect flash. “Photographic expression for me is all about blur and bokeh. Before I start to shoot, I think about how much to focus and how much to blur. The beauty of photography lies in the balance between the focused areas and the aesthetic blur. The next thing I consider is duration. How long do I freeze, or blur? Do I keep the body skill and blur the hands? Depth and time are the elements that make up photography, so it comes down to how much depth (by aperture) and time you can add into the image. Instead of perceiving a shoot as a flat image, I cut the image out from a three-dimensional box. This is why I am very interested in flash duration.”

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Think outside the softbox

Written by Jens-Linus Lundgren-Widén on . Posted in Fashion photography, Lighting tips, Off-camera flash, RFi, The light shaper

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The fact that the softbox is such a common tool doesn’t mean you can’t be creative with it. To prove this we asked Andrea Belluso to do four different fashion setups using nothing but softboxes.

We all know the softbox. When it comes to Light Shaping Tools, it might very well be the most popular and most widely used. But the fact that we see it and use it so often can sometimes make us forget what a versatile and creative tool the softbox actually is.

First of all, there are many different sizes and shapes of softboxes to choose from. Secondly, you can position and direct the softbox in many different ways, which will create very different lighting effects. Put it to the side of your model. Put it above. Direct it straight at your model or feather it and use the fall off. Almost anything is possible with a softbox.

To prove this we asked light shaping guru Andrea Belluso to do four different fashion setups using only softboxes in an out of the box kind of way.

Never one to back down from a challenge, Andrea came up with four unique solutions. He tethered up with his Phase One XF and TetherPro USB 3.0 SuperSpeed and set to work. He used the softbox as side light, he used the softbox as top light, he used it to create a hard light, and he used it as back light to create an even softer light.

How did he do it? Keep reading and we’ll go through each setup one at a time.

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Rossella Vanon gets creative with the OCF Gels

Written by Jens-Linus Lundgren-Widén on . Posted in Fashion photography, Off-camera flash, Portrait photography

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© Rossella Vanon

© Rossella Vanon

Flash is an essential part of light shaping, but to catch the right feeling in your pictures you cannot always solely rely on light. With the OCF Gels you can shape light in color and create the mood you are after. To show an example, we asked fashion and beauty photographer Rossella Vanon to get creative.

Lighting and color has always been important ingredients in Rossella Vanon’s photography. Her delicate and dreamy, yet bold and rich look and feel has awarded her international acclaim in just a few years.

“I always prefer the look of gels used subtly and in a targeted way to when the colors are allowed to take over the entire image, uncontrolled,” says Rossella. “However, it tends to require the use of more light sources and certainly more time positioning and figuring out a balance between the place and intensity of all sources.”

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Rising Light: Adrian Rae at Seattle Central College

Written by Harley Anderson on . Posted in Rising light

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© Adrian Rae

© Adrian Rae

Rising Light is an article series highlighting promising photography students from all over the world. This time we talk to Adrian Rae at Seattle Central College, who has her aim set on editoral photography.

In order to succeed as a photographer, or any profession for that matter, you have to see the bigger picture. Having ideals is fine, but if you plan on earning a living doing what you love best you need to understand what it takes to achieve your intended goal. Adrian Rae gets it.

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Differentiation In the Portrait Market – Lindsay Adler On How to Become a Successful Photographer

Written by Lindsay Adler on . Posted in Portrait photography

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© Lindsay Adler

© Lindsay Adler

To distinguish oneself as a photographer is a hard endeavor. It is a small business and the competition can be tough. Lindsay Adler has many years of experience from portrait and fashion photography. Here she writes about how  to differentiate yourself as a photographer.

I’ve been a professional portrait photographer for more than 15 years, beginning with a small studio in rural upstate New York. In this relatively small market, I shot a wide range of subjects to try to make ends meet but still found it very hard to stand out from all the competition. I felt like everyone had a mother, father, or uncle who was a photographer competing for limited business.

Today I am a fashion and portrait photographer in NYC with clients ranging from celebrities, professional athletes, models and more. How did I find the solution to differentiation? Trust me, it wasn’t a smooth or pretty path.

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