© Zhang Jingna
Do you have an idea for a personal photo project but not quite sure how to turn it into reality? Then stop doing whatever it is you’re doing and join photographer Zhang Jingna as she tells the story of how her own personal project Motherland Chronicles evolved from idea to realization. Here is the story, in Jingna’s own words:
Having covered the process for a commercial assignment in my last article, this time round I’ll be talking about my approach to producing a personal shoot in a similar fashion, but starting earlier in the workflow, from conceptualization instead of simply receiving a brief, as one would a commercial job.
Before I begin, I’d just like to say that I see commercial and editorial work as a resume of a photographer’s skills and personal work as the mark of his or her identity. With this in mind, I think a photographer’s approach towards commercial and personal work should be separated as much as possible. Of course, things like style and aesthetics will naturally bleed into one another, which is fine, but concept wise, a commercial work should always be done with a client’s products or services in mind, whereas personal work should be something a person wants to express or share with the world, thus making it personal.
In this post I’ll be covering the approach and considerations I put towards a typical production for one of my personal shoots. Unlike commercial projects, there are no set rules and requirements for how you do it. We may all work differently and this is my take. I hope you enjoy the read. Read more