Posts Tagged ‘Hardbox’

Andrea “The Light Shaper” Belluso creates the hardest light possible

Written by Andrea Belluso on . Posted in The light shaper, Videos

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Andrea Belluso is an experienced photographer with more than three decades in the business. Every now and then, Andrea takes us behind the scenes of a recent shoot to share some of the knowledge he has gained over the years. This time we get to join him on a sunny beach in Dubai, using a selection of Hard Reflectors to create a super hard light.

Shooting cars has never been my thing. I shoot a lot of fashion, beauty and lifestyle, sometimes portraits and editorials too. But cars? No.

So when Gulf Photo Plus contacted me and told me that Cadillac Arabia wanted me to do a commercial job for them, I hesitated. Sure, they wanted fashion and lifestyle like pictures. But there obviously needed to be a large, shiny car in the image too. This was definitely a job way outside my comfort zone.

But then I started thinking. I’ve been a photographer for more than three decades now. I understand light. I know how to light. All I had to do was to apply that knowledge to a slightly different situation. I would be like a little lighting adventure! Plus, leaving your comfort zone is good, right? If I wanted to take the safe route, I would’ve listened to my mother’s advice and chosen a different career path all those years ago…

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Light Shaping Tool of the Month: Hardbox

Written by Fredrik Franzén on . Posted in Fashion photography

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©Jan Gonzales

©Jean Gonzales

Each month we highlight a certain item in Profoto’s rich assortment of Light Shaping Tools. (Previous articles can be found here.) This month we talk to Belgian photographer Jean Gonzales about an often-overlooked tool: the Hardbox.

As the name suggests, the Hardbox is the opposite of a softbox. In other words, the Hardbox creates a harder light with sharper shadows than any other Light Shaping Tool. Mount it onto your flash head or ProDaylight 200 to eliminate all stray light and create a pinpoint-sized light source that is as close to direct sunlight as you can come in a studio environment.

Antwerp-based fashion and portrait photographer Jean Gonzales is quite familiar with the Hardbox’s unique ability to emulate sunlight. It is also the main reason why it is one of his favorite tools to work with.

“I was browsing the web one day when I came across these gorgeous photographs shot in broad daylight in a desert outside of Los Angeles,” says Jean. “I instantly knew that this was something that I wanted to try myself, but we obviously don’t have that kind of weather here in Belgium, so I had to look for another solution. Pretty soon I came across the Hardbox.” Read more

Light Shaping Tool of the Month Announcement

Written by Fredrik Franzén on . Posted in Contest

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Thank you all for the overwhelming response to our call for Light Shaping Tool of the Month participants. It was not easy to choose, but in the end we went with an image created with the help of the often overlooked Hardbox. The image and the story will, of course, be posted on May 1.

For the record, we are still in search of photographers using the Fresnel Small, the Spot Small, the FresnelSpot, the ProFresnel Spot, the ZoomSpot, the MultiSpot, the StickLight, the StillLight and the StripLights. If you are sitting on an image worth sharing created with any of those tools, you are more than welcome to send it to fredrik.franzen[a]

Have a great weekend!