Start with one Pagani Huayra, an uber-cool urban location, the world’s highest resolution camera system and a Profoto B1 Off-Camera Flash.
When supercar manufacturer Pagani Automobili wanted to create the first photographs of their new Huayra BC model they didn’t take any shortcuts. Getting the right ingredients for the shoot was vital and their first decision was to hire Los Angeles based automotive photographer Richard Thompson III. Richard, renowned for his innovative approach and attention to detail, set to work and after months of planning, location scouting and team selection, the day of the shoot arrived on the 21st May 2016.
The fact that the softbox is such a common tool doesn’t mean you can’t be creative with it. To prove this we asked Andrea Belluso to do four different fashion setups using nothing but softboxes.
We all know the softbox. When it comes to Light Shaping Tools, it might very well be the most popular and most widely used. But the fact that we see it and use it so often can sometimes make us forget what a versatile and creative tool the softbox actually is.
First of all, there are many different sizes and shapes of softboxes to choose from. Secondly, you can position and direct the softbox in many different ways, which will create very different lighting effects. Put it to the side of your model. Put it above. Direct it straight at your model or feather it and use the fall off. Almost anything is possible with a softbox.
To prove this we asked light shaping guru Andrea Belluso to do four different fashion setups using only softboxes in an out of the box kind of way.
Never one to back down from a challenge, Andrea came up with four unique solutions. He tethered up with his Phase One XF and TetherPro USB 3.0 SuperSpeed and set to work. He used the softbox as side light, he used the softbox as top light, he used it to create a hard light, and he used it as back light to create an even softer light.
How did he do it? Keep reading and we’ll go through each setup one at a time.
Last year our friends at Phase One approached us and informed us that they would like to seamlessly integrate our flash system into their camera systems. Now the result is here: the groundbreaking XF Camera System, allowing you to trigger your Profoto flashes directly from your camera back at shutter speeds as fast as 1/1600 of a second.
Most available camera systems have a technical limitation preventing them from being used at shutter speeds faster than 1/250 of a second when using flash. This limitation causes problems when trying to control ambient light, shooting in daylight, and when freezing motion outdoors to name just a few examples.
Profoto provides two different solutions to this problem depending on what system you use.
In the second part of Into The Gloaming, Alexia Sinclair leaves the comfort of her studio in search of a one hundred year old weeping beech tree. With her is a porcelain skinned heroine, a dress made of moths and a bag full of toadstools. The dedication and attention to detail is beyond belief. Here is the full story in Alexia’s own words.
As much as I love set construction and working in the studio (it never rains), some things just can’t be recreated on set, namely a gorgeous one hundred year old weeping beech tree.
With only a week until the tree would lose all it’s leaves (winter is coming, at least in Australia) we had to act fast to manifest this gateway between the real and the surreal.
Shooting on location is all about planning for that 5 minute window where the ambient intersects with the artificial and creates something otherworldly. With that in mind the only question that matters is: When exactly will the Sun be in that 5 minute window? And then how do I make sure that everything is ready for that moment.
In november 2014, Profoto teamed up with renowned photography site Fstoppers and top photographer Peter Hurley to create the definitive video tutorial on how to light a portrait on location.
During these 40 minutes Hurley will guide you through different lighting scenarios and different challenges a portrait photographer might face on location. He uses Profoto B1 Off-Camera Flashes and a selection of Profoto Light Shaping Tools to light men and women of different ages.
Not to brag or anything. But you’d be hard pressed to find a video lighting tutorial covering more than this in 40 minutes.