When Indie Rock band JORDI needed a promo image to coinside with their debut album, photographer Andrew McGibbon was their first and only choice. With total creative control Andrew put them on boat and started to make magic.
“For some reason, I entered the conversation with the idea of a row boat in rough seas and they were all like “no way, we have a song about that!”. So it was pretty obvious that the idea fit from the get go and then it was just up to me to figure out how we would pull it off.” says Andrew McGibbon.
The lead singer of Jordi, Jordi van Dyk, had been a fan of Andrew’s work for some time so when it came to shooting their promo, he insisted it had to be Andrew. With a limited budget, Andrew’s condition was to have total creative control of the image.
“The great thing about focusing on a niche style in photography is that your client will end up giving you much more freedom in a job because they trust you – after all, they came to you for your style. Why would they want to stifle that?” says Andrew.
Andrew’s idea was clear right from the start. The image had to be dramatic, almost like a Turner painting. But he knew that the scene itself would be impossible to achieve on location and in only one shot. “You don’t need to be restricted by the natural or real and can create based on your imagination. There is much more room for magic.” says Andrew.
Andrew ended up playing the role as producer, art director and photographer and Jordi was happy to take his lead.