Andrea Belluso is an experienced photographer with more than three decades in the business. Every now and then, Andrea takes us behind the scenes of a recent shoot to share some of the knowledge he has gained over the years. This time he gets out of the comfort zone and shoots something he’s never done before. Here’s his story about it.
Something strange happened. I was asked to do something I have never done before: shooting kitchen appliances and wash machines. This is also something that is extremely specialized in terms of lighting because of all the highly reflective surfaces involved.
The client was Electrolux and the brief made me feel a bit more at home since it was involving lifestyle with some models. The project was to promote their range of compact kitchen appliances. The images will feature in a trend report and on social media channels to highlight global urbanization and how this impacts sustainability and the effect on the size of our living spaces. This means that it is also a subject matter that I found interesting.