Posts Tagged ‘Softlight Reflector’

What’s your favorite Light Shaping Tool?

Written by Jens-Linus Lundgren-Widén on . Posted in Lighting tips

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© Ki Price, © Miguel Jacob, & © Roy Rossovich

Photography is light. In order to capture the feeling you are trying to convey, you need to be able to shape light. We asked 8 photographers to choose their favorite light shaping tool and explain what they like about it.

Profoto offer an array of Light Shaping Tools that enable you to be more creative and to turn your ambitions into reality. Whether shooting commercial ads with complex multi-flash setups or portraits using only a single monolight, all photographers aim to recreate a certain feeling when capturing an image. And that feeling is determined by the light. The fact that light is important for the outcome of a picture comes as no surprise to any committed photographer. In fact, photography means “drawing with light” in Greek. But in order to draw with light, you need to be able to control it – that is what light shaping is all about.

Just as a painter uses different paint brushes, a photographer needs different light shaping tools in order to create different lighting effects. With the Profoto OCF Grids you create dramatic and focused light, with the Magnum Reflector you shape with power and finesse, and with the Hard Box you create the hardest light possible.

We asked 8 photographers to choose their favorite light shaping tool and explain what they like about it.

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On-location photography in the Alps

Written by Jens-Linus Lundgren-Widén on . Posted in On location, Videos

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Portrait and editorial photographer Francesco Ridolfi is just as acquired with fine art projects as he is with commercial photography. Recently he got commissioned by König to do a campaign shoot in the Alps. So he filled his car with some Profoto B1 Off-Camera Flashes, Profoto D1 Monolights, and the BatPac, headed up the snowy mountains, and shot a behind the scenes video of it all.

The whole shoot took a total of three days. The first day was basically just for the trip and a quick location scouting of the place. Day two and three Francesco and his crew did the actual shoot. Since he was photographing in a pretty rough environment he needed equipment he could rely on.

“You don’t want to have any problem when you are on assignment for a client!” Francesco explains.

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Rising Light: Olha Melokhina is a synonym for ambitious in Ukrainian

Written by Harley Anderson on . Posted in Rising light

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© Olha Melokhina

© Olha Melokhina

Rising Light is an article series highlighting promising photography students from all over the world. This month we introduce Olha Melokhina at the Cosumnes River College in Sacramento.

When I first saw Olha Melokhina’s website I remembered thinking: “This is student work? She can’t be a student, this is too good for student work.”

Seems I was right and wrong. Olha is a student and the work on her website is in fact hers. If Olha’s work looks too polished for somebody still in college it’s because she’s been taking pictures and actually making money at it, since 2003.

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Shooting at the Cannes Film Festival: The Look of Three Photographers

Written by Rebecca Ahremark on . Posted in Events, Off-camera flash, On location

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The Cannes Film Festival_Profoto

The Cannes Film Festival – the film industries most popular event in cinema and an important photographic moment. We asked three photographers to share their views on the festival with us. Discover the work of Frédéric StucinFabrice Dall’anese, and Olivier Anrigo. 

Festival de Cannes, The Cannes Festival, founded in 1946 is considered the most prestigious film festival in the world. The invitation-only festival is held annually at the Palais des Festivals et des Congrès. But what’s it like being a photographer there? We talked to three photographers about their experience.

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Frederico Martins adds color to his palette with OCF Gels

Written by Jens-Linus Lundgren-Widén on . Posted in Fashion photography, Off-camera flash, On location, Portrait photography

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© Frederico Martins

© Frederico Martins

Profoto products are usually not associated with color. But the brand new OCF Gels are about to change that. The new product itself is, of course, black and white. But for the first time in Profoto’s almost 50-year long history, you can now shape light in color.

Being creative with color gels is something Portuguese fashion photographer Frederico Martins does almost daily. Using contrasting colors to accentuate feelings is part of his modus operandi. So when we asked him to try out the new OCF Gels, he knew exactly what to do. His plan was simple yet challenging: shoot five different portraits, in five different color schemes, with five different people, in five different locations in his hometown Porto, Portugal.

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