Posts Tagged ‘Softlight Reflector’

A week in a photographer’s life: Friday – Flash the splash

Written by Jens-Linus Lundgren-Widén on . Posted in Commercial photography, Editorial photography, Fashion photography, On location, Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tried out the new Profoto D2 – the world’s fastest monolight with TTL – and see how he overcomes his challenges.

In the Friday grand finale, Andreas fits in a full pack shot and travels to Häringe Castle where he captures splashes of water enveloping a pair of exclusive shoes in a scene reminiscent of The Great Gatsby.

Speed is versatility and if you have speed on your side, you can tackle most problems at hand. Being a photographer means being a problem solver, a doer and a visionary. Every day you push the envelope, yet every day you have to come up with the next brightest idea. Always being up to speed is the biggest challenge you will face.

On the last day before a well-deserved weekend, Andreas set out to do a location shoot for an international shoe brand. This time he did a two-in-one job. The perks of having a versatile tool at your disposal are that you yourself become more flexible and can take on more challenges. The brand that Andreas was shooting for needed campaign images for the coming season. He was commissioned do both the pack shots and take the hero image.

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A week in a photographer’s life: Thursday – Flair for hair

Written by Jens-Linus Lundgren-Widén on . Posted in Beauty photography, Commercial photography, Videos

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Every new day is a new challenge for a photographer. Will it be a portrait, sports, fashion or something else completely? And no matter what that day brings, it must always end in the same way – with a great shot. Follow acclaimed fashion and portrait photographer Andreas Lundberg over one week as he tries out the new Profoto D2 – the world’s fastest monolight – and see how he overcomes his challenges. Thursday’s studio shoot was a mission to seize the moment with flair for hair.

Every photographer knows that there is a tiny difference between good and great. In order to master the great, you have to be able to rely on your equipment – equipment that is always up to speed.

“Speed is everything. It sets my creativity free,” Andreas Lundberg explains.

A photographer might need to freeze action with absolute sharpness. The D2 brings pin sharp clarity with a flash duration of 1/63.000 of a second. That is fast enough to catch the best of any moment. Ask your subject to jump and you’ll have 20 mid-air exposures to choose from.

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What’s your favorite Light Shaping Tool?

Written by Jens-Linus Lundgren-Widén on . Posted in Lighting tips

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© Ki Price, © Miguel Jacob, & © Roy Rossovich

Photography is light. In order to capture the feeling you are trying to convey, you need to be able to shape light. We asked 8 photographers to choose their favorite light shaping tool and explain what they like about it.

Profoto offer an array of Light Shaping Tools that enable you to be more creative and to turn your ambitions into reality. Whether shooting commercial ads with complex multi-flash setups or portraits using only a single monolight, all photographers aim to recreate a certain feeling when capturing an image. And that feeling is determined by the light. The fact that light is important for the outcome of a picture comes as no surprise to any committed photographer. In fact, photography means “drawing with light” in Greek. But in order to draw with light, you need to be able to control it – that is what light shaping is all about.

Just as a painter uses different paint brushes, a photographer needs different light shaping tools in order to create different lighting effects. With the Profoto OCF Grids you create dramatic and focused light, with the Magnum Reflector you shape with power and finesse, and with the Hard Box you create the hardest light possible.

We asked 8 photographers to choose their favorite light shaping tool and explain what they like about it.

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On-location photography in the Alps

Written by Jens-Linus Lundgren-Widén on . Posted in On location, Videos

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Portrait and editorial photographer Francesco Ridolfi is just as acquired with fine art projects as he is with commercial photography. Recently he got commissioned by König to do a campaign shoot in the Alps. So he filled his car with some Profoto B1 Off-Camera Flashes, Profoto D1 Monolights, and the BatPac, headed up the snowy mountains, and shot a behind the scenes video of it all.

The whole shoot took a total of three days. The first day was basically just for the trip and a quick location scouting of the place. Day two and three Francesco and his crew did the actual shoot. Since he was photographing in a pretty rough environment he needed equipment he could rely on.

“You don’t want to have any problem when you are on assignment for a client!” Francesco explains.

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Rising Light: Olha Melokhina is a synonym for ambitious in Ukrainian

Written by Harley Anderson on . Posted in Rising light

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© Olha Melokhina

© Olha Melokhina

Rising Light is an article series highlighting promising photography students from all over the world. This month we introduce Olha Melokhina at the Cosumnes River College in Sacramento.

When I first saw Olha Melokhina’s website I remembered thinking: “This is student work? She can’t be a student, this is too good for student work.”

Seems I was right and wrong. Olha is a student and the work on her website is in fact hers. If Olha’s work looks too polished for somebody still in college it’s because she’s been taking pictures and actually making money at it, since 2003.

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