So you think your last shoot was challenging? Well, try shooting on top of a snowy alpine summit in -20°C with screaming winds, occasional fog and clouds with snowfall. That’s what Michael Mueller did.
“The client wanted images in the same style as car ads,” says Michael Mueller – fearless photographer and dauntless adventurer in equal measures. “They wanted clean, super perfect images with blue skies and white mountain tops. Being a brand for serious athletes, it was also important that the images showed a real challenge. We couldn’t make it easy for ourselves. We had to climb high and shoot real athletes doing real things.”