Profoto is more than a brand and a line of products. It is also the place where some us work and spend our weekdays. Have you ever wondered who we are or what the thinking was behind the design of this or that piece of equipment? Then join us behind the scenes at Profoto! Today, we talk to Chief Designer Pär Blixt.
Pär Blixt translates to Pär Flash. He is, in other words, Mr. Flash. For real.
“I remember when I was interviewed for this position,” says Pär. “It was about 15 years ago. Our CEO Anders Hedebark called me and asked me a bunch of questions and I replied honestly. Pleased with the answers, Anders hung up and went over to the R&D Department to tell the Manager there that he wanted to hire me. But the Manager wasn’t as impressed. ‘Mr. Flash? Seriously? Anders, are you sure this guy isn’t just pulling your leg?’ So, Anders called me back and asked me: ‘You’re not pulling my leg, are you!?’”
But Mr. Flash was dead serious, and so he got the job. Ever since, Pär has been Profoto’s Chief Designer. As such, he is the one who decides how the products should look on the inside and on the outside. His first contribution was to create a battery cassette for the Pro-7b, which made it possible for photographers to replace the actual battery themselves. Since then, he has designed the D4, the Pro-8, the AcuteB, the Pro-B2, the Pro-B3 and the Pro-B4, to name just a few examples. In other words, if you appreciate the form and function of any of the above-mentioned products, you have Pär to thank. Read more