When luxury brand Koenigsegg wanted flashy yet clean press images of their new hyper cars, they had only one photographer in mind. They asked Scandinavian Oskar Bakke to shoot bright and simple images, and yet they sent him to a dark hangar. Read how he overcame the challenge using Profoto B1 and Sony α7R II.
When you look at car buff and travel photographer Oskar Bakke’s images it is like staring at the sun on an endless summer’s day. Known for taking bright and crisp images, which are almost like an instruction manual for Scandinavian light and simplicity, he has made a name for himself shooting luxury and racing cars.
Swedish luxury car brand Koenigsegg needed new images to show during the high-profile press event at the Geneva Motor Show 2017. This is one of their biggest marketing happenings and highly important for their brand.
They commissioned Oskar to shoot light and simple pictures with a focus on the cars rather than the surroundings.
“They sent us to an empty airplane hangar close to their factory in Ängelholm. A proper studio would have been preferable, but I was happy to have so much space,” Oskar says.
Shooting in Sweden in the middle of February means short days and unstable weather. Oskar got around 24 hours to shoot but knew the cars would not arrive all at the same time.
“It was a fun mission and at the same time a big challenge.”
To achieve a coherent look and feel he needed to light the cars thoroughly and could not rely on the existing or ambient light. Since all cars were dark it was important that the reflections in the polish turned out particularly well.
“I had two big challenges to overcome. My customer wanted bright luster images and we were standing in a dark hangar. It was too messy to be a proper backdrop.”
“The second challenge was the time. I had no control over how long we could keep each car and had to make the most of it.”
And Oskar had a plan. Though it was the first time he was about to try something new.