Profoto and Huawei collaboration19 September, 2019
Profoto’s lighting technology combined with Huawei’s smartphone camera disrupts the world of photography.
Swedish founded Profoto, the world’s leading manufacturer of professional camera flashes teams up with Huawei to bring cutting edge camera and lighting technology to smartphone photographers all over the world.
Recently Profoto launched the world’s very first studio light for smartphones; The Profoto C1 range. The small handheld flash was launched together with an update of the intuitive professional camera app called ‘Profoto Camera’.
Our vision is, and always have been, to bring great light into every image, Anders Hedebark, CEO of Profoto, says. And in order to fulfil that vision we needed to make great light available to all image creators, regardless what type of camera they use, smartphone or other cameras. With the launch of the C1 product range we have taken a huge step towards fulfilling our vision. Making the best light available for all smartphone image creators all over the world. And there are a lot of them out there.
But Profoto does not stop there. Today at the HUAWEI Mate 30 Series Global Launch Event in Munich a new collaboration between the innovative company from the creative capital of Scandinavia and the second biggest smartphone company in the world, Huawei, was announced on stage.
The tagline during the presentation was “Shape quality light to create” and capture the essence of what the two companies want to achieve through this collaboration; The possibility to create great images anytime, anywhere with the best light out there.
While using this Profoto C1 and C1 Plus, Richard Yu, CEO of Huawei Consumer Business Group, says, We can make you take a really professional studio light photo – this is the first studio light for smartphones.
This launch will put the Profoto brand and parts of its unique technology and design (10+3 patents pending) into the Huawei Mate 30 Series camera. Enabling millions of smartphone image creators worldwide to take their photography to the next level.
This technical collaboration between the two companies is dedicated to drive innovation and development within the field of smartphone photography and light shaping – just imagine what will come next.
For further information and to set up interviews contact:
Vendela.Hagge@profoto.com +46735 469 671 (VP Marketing)
Hanna.Moisander@profoto.com +46709 520 987 (Head of PR)