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New to Profoto

Welcome to the world of light shaping

Since 1968, the world’s best photographers have been using our lights and light shaping tools to create stunning, iconic images. For a long time, we were known for heavy-duty studio lights. Today, more and more talented image creators can use our products thanks to the launch of battery-powered, compact lights with TTL. At Profoto, we are wholeheartedly committed to lighting – or light shaping, as we like to call it. Our mission is to push the boundaries, make the best products and share our knowledge to inspire all those who are passionate about creating great images.

What’s light shaping?

We believe light is the essence of every image. The word “photography” literally means painting with light. Our products allow photographers to do exactly that – paint with light and create images rather than just capture what is already there. We call this “light shaping.”

Tell me more

Light shaping will change the way you think about photography, and the creative possibilities are limitless. It’s easy to get started. You can use any available light source to light a subject in diverse ways. At Profoto, we don’t do complicated, and you will find our products easy to set up and simple to use. With advancement in technology, such as TTL, you can point and shoot to get the right exposure every time. And if you head over to Profoto Stories, you’ll find inspiring stories and useful tips from famous photographers on how to get great shots.

Go to Profoto Stories


Learn more

At Profoto, we want to help image creators who are passionate about their craft and excited to take their imagination to new heights with light. That’s why we created Profoto Academy. It’s a series of online courses led by some of the best instructors out there; designed to educate, enable and inspire aspiring photographers at the beginning of their creative journey.

Go to Profoto Academy

4 reasons why photographers all over the world use our products

Intuitive: Profoto doesn’t do complicated. That’s why you’ll find our products easy to set up and simple to use.

Reliable: Our products will never let you down, and they are built to last, making them a great investment.

Innovative: Smart design based on 50 years of research, user insight, original thinking and pioneering ideas.

Built for you: Everything from how a knob feels to how a beep sounds is designed to make your job as a photographer easier.

Profoto - the light shaping company

You can find Profoto products at dealers and rentals worldwide. We also offer local service in many markets.

Find us

Learn more about Profoto

Photo: Frederic Schlosser

What do I need to get started

Select a light and the compatible light shaping tools of your preference. There are over 150 Light Shaping Tools to choose from, but you can start simple. Choose a remote to trigger the light from your camera. You are now ready to start experimenting with shaping light and create exquisite images. As you advance, keep adding products to your kit. This is the beauty of the Profoto system – endless lighting possibilities.

For the photographer who wants to start to shape light

Get natural-looking, beautiful light quickly and easily with the A1. We call it the world’s smallest studio light and it’s our first, true on-camera solution.

Profoto A1

Gel Kit

Soft Bounce

For the on-location photographer

Choose between the B10 – a big light in a small package, the B1X – an on-location icon among photographers worldwide and the B2 – a portable pack and head option for photographers on the move.


Profoto B10 & B10 Plus

Umbrella Deep Silver

Profoto B1X

Profoto B2

OCF Beauty Dish White

Air Remote TTL

For the studio photographer

Shoot with confidence with the D1, this proven performer is a reliable flash that lasts.

Profoto D1

RFi Softbox Rectangular

Air Remote

For the all-around photographer

You are always up to speed with the D2, the world’s fastest monolight with TTL.

Profoto D2

Softlight Reflector White

Air Remote TTL

For the demanding photographer

The Pro-10 represents our state-of-the-art pack; the to-go tool for high-end studio shoots, available for rent worldwide.

Profoto Pro-10

ProHead Plus

Air Remote TTL