Profoto A10 The flash for life
Emma Svensson uses Profoto A10 to turn reality into expectations
Adventurer, climber, photographer and vanlifer Emma Svensson has built her brand around natural-looking lifestyle content. Her approach is always very hands-on, but the seemingly effortless process is based on many years of hard-earned professional photography in some of the world’s most spectacular locations. Watch her latest storytelling project, where she squeezes everything out of her Profoto A10’s, when capturing the skiing couple Kajsa and William on a roadtrip from Stockholm to Åre.
This is the Profoto A10
The A10 is in every inch a Profoto light. Its round head delivers light that’s both natural and beautiful with a soft smooth fall-off. And it’s incredibly easy to use, with superfast recycling and a long-lasting battery, so you’ll never miss a shot. And with Profoto’s latest Bluetooth enabled technology AirX built in, you can unleash the full power of the A10 when shooting with your smartphone. So regardless of what type of camera you use, you’ll now have access to light shaping excellence anytime, anywhere.
Supported camera models
1DS Mark III
1D X Mark III
1D X Mark II
5D Mark IV
5D Mark III
5D Mark II
6D Mark II
7D Mark II
PS G1X Mark III
* Auto AF assist not supported, No support for 2nd curtain sync
9 f-stops (0.3-76 Ws)
Energy control increments
Flash duration t0.1
Flash duration t0.5
F-stop @ 2m / 100 ISO
Supported Air functions
Sync, TTL, HSS and remote control*
(*can be used as both receiver and transmitter)
Number of Air channels
Number of groups per Air Channel
6 (TTL operation: 3 (A-C), Manual operation: 3 (D-F))
Wireless operating range
0.5-100 m (1.5-330 ft) with Profoto remotes*
0.1-30 m (0.3-90 ft) with Bluetooth devices
*in optimal conditions up to 300 m (1000 ft)
Supported apps for Bluetooth devices
Profoto Camera and Profoto Control
A-Series Battery Mk II or A-Series Battery
Up to 450 full power flashes
A-Series Battery Charger
Battery charging time
via USB Micro or Bluetooth
+10 °C to +35 °C (-10 °C to +50 °C with reduced performance).
50 °F to 95 °F (14 °F to 122 °F with reduced performance)
Store in normal indoor conditions
7.5 cm / 2.95 in
16.5 cm / 6.37 in
10.8 cm / 4.25 in
560 g /1.2 Ibs (including battery)
Because we designed the A10 with a round head rather than the typical rectangular shape used by other on-camera solutions, the light it delivers is both natural and beautiful. That spread of light can also be easily adjusted from a wide setting, where the light has a soft smooth fall-off to something narrower and more focused – with just a simple twist of the zoom ring on the head.
AirX is Profoto's latest innovation. A bluetooth based technology that enables you to unleash the full power of the A10 flash, no matter what type of capturing device you use - now and in the future. Making Profoto A10 a truly future proof product that offers seamless inter-device connectivity with the Profoto eco system and beyond.
The A10 can keep up because it recycles four times faster than most on-camera solutions – that’s every 1.0 seconds at full power. Put simply, you’ll never miss a shot.
We designed the A10 to be uncomplicated, so there’s no learning curve. The interface is simple, clean and clear meaning you can spend more time engaged with your clients and create a great image.
The A10 has its own exchangeable Li-Ion high capacity battery pack that lasts up to four times longer than AA batteries with no performance fade, and a facility to recharge quickly. So you can shoot for longer with confidence.
The A10's built-in modeling light gives you an instant understanding of how light and shadow work together before you press the shutter, as well as providing an additional light source in low light situations.
With AirTTL you have a huge amount of built-in flexibility. TTL allows you to lock in the perfect exposure instantly, giving you far greater degree of control and a significantly faster workflow. It’s pretty much point-and-shoot; it’s easy, fast and precise. And the ‘Air’ feature means you can communicate with another A10 or other Profoto light seamlessly, and High-Speed Sync is right there when you need it.
What is High-Speed Sync?
HSS or High-Speed Sync, enables you to use flash at any shutter speed up to 1/8,000 of a second. That means you are in full control of the ambient light, which is useful when shooting outdoors in sunlight. With HSS you can shape light even with large apertures and at fast shutter speeds. HSS is great for outdoor portraits with shallow depth of field or freezing fast action in broad daylight. Profoto HSS is faster, more powerful and more consistent than any other HSS solution on the market.
With the A10, you can open the door to a world of creative opportunities. There is a dedicated set of light-shaping modifiers for the A1 series that, thanks to a built-in smart magnetic mount, can be easily clicked on and off or stacked to help you achieve exactly the effect you want. These include the Dome Diffuser, Bounce Card, Wide Lens, Soft Bounce, Gel Kit, Grid Kit, Clic Gels and Clic Grids. You can also use the A10 with more powerful lights, such as the B10 series, together with the 120+ light-shaping tools available.
How to use the A10 - a walkthroughProfoto's product expert Chris Fain walks you through how to use the new Profoto A10.
The future-proof flash with AirX built inProfoto's product expert Chris Fain explains the benefits of the Profoto A10 and why it's the flash for life.
Profoto Off-Camera KitProfoto's product expert Chris Fain shows the benefits of using the off camera kit which includes the A10 and the Profoto Connect.
"Flash can be really ugly if you don’t know how to use it"
Swedish photographers Mira and Thilda used to be natural-light shooters. Using flash was way too complicated and almost felt a little scary. The first flashes they bought were hard to understand and use, with tons of button and settings. But when they discovered the Profoto A-series, they realized that working with flash doesn't have to be complicated at all. In these videos, Mira and Thilda challenged themselves to meet these misconceptions around flash. By using the Profoto A10, they created the images they wanted, no matter what the surrounding conditions looked like.