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Profoto Horizontal

Flat lay photography faster than ever

Easy flat lay photography at scale

Simplify your flat lay fashion photography. Comprising everything you need in one tool, Profoto StyleShoots Horizontal is our automated photo studio solution for e-commerce flat lay photography. Effortlessly style your apparel flat lays with a consistent camera angle and lighting. Horizontal is product photography made easy.

 

✔   Ideal for standardized high-volume flat lay production

✔   Ideal for teams seeking a user-friendly content creation experience

✔   Great for brands looking to reduce production time while maintaining high-quality results

Technical specifications

Get to know Horizontal in less than 2 minutes

 

Streamline your fashion flat lays for e-commerce and editorial

Efficient flat lay photography
Horizontal enables you to efficiently capture and publish high-quality fashion flat lays with fast time-to-market. Four high-CRI LED lights ensure consistent lighting, accelerating your studio workflow and thus freeing up valuable time for creativity.

Consistency for your catalog
Whether you're photographing clothing, accessories, or other items – smart presets help you achieve consistency across your entire catalog. The integrated Canon EOS camera ensures quality flat lays that showcase your products across channels and categories.

Minimal training required
Horizontal's intuitive design allows a single stylist to easily handle the entire flat lay photography shoot via the iPad. A fixed camera angle and automated settings make it simple to capture top-down e-commerce images that are perfectly aligned and ready for online use.

Discover Horizontal

Software that supercharges your studio

Seamlessly integrated with Profoto hardware, the ProStudio software suite is designed to support you from planning to post-production.

Plan
Effortlessly plan your shoots and prepare product samples in advance to deliver top-quality results.

Shoot
Capture your content with precision using ProStudio's seamless integration with Profoto hardware.

Share
With ProStudio you easily centralize your content for post-production and final distribution.

Find the solution that suits your needs

Profoto Light shaping for fashion flat lays
A customizable solution for product flat lay shoots consisting of Profoto lights, light shaping tools, and accessories.

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