Welcome to Profoto Academy
Profoto Academy is an online learning platform that offers inspiring and practical video courses from some of the best photographers and educators in the world.
The Academy section of our site and course material are currently only available in English.
Learn the basics of lifestyle & content photography
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About this series
This series is in English.
Lifestyle and content photography is really about controlling the light, and introducing flash will up your game. But is it ugly? Is it complicated? Does it take forever to master? Not if you track every move of professional lifestyle photographer Emma Svensson in the new Profoto Academy series "Learn the Basics of Lifestyle & Content Photography".
In her own hands-on approach to photography, she walks you through every step of her shots - revealing how to overcome challenges in everyday assignments, mixing flash with whatever light the location offers. The series is based around capturing a young couple on a roadtrip from an urban hotel to a wintery ski resort. Emma teaches how to think, plan, frame and create so you can let go of that flash anxiety, and start focusing on the image. In any situation.
The series will give you the confidence to effortlessly create natural-looking lifestyle and product content with your own personal style. What Emma teaches, you can take into the field this afternoon! Elevating your shots from reality to Instagram.
Duration: 3 h 16 min
What you get in this series
- 1 full series with 3 individual courses
- Instant knowledge on lifestyle photography
- Ability to elevate content from reality to Instagram
- Tools to grow your content business
- Knowledge on how to mix ambient and flash
- Personal feedback directly from Miguel Jacob (Value $100)
- Certification on completion
Courses in this series
How to get started with lifestyle photography
This course sets you up for a practical grasp of a project – from vision to execution. Emma walks you through planning, methods, logistics, location scouting, casting, storytelling, composition, directing and posing. She reveals what’s in her kit, her driving motivation to shoot at all, how to achieve a personal style and what lifestyle photography is all about.Read more
How to shoot lifestyle images
Now we’re getting into setups for soft and hard light, and when to use them. Emma shows how to take on difficult light, when shooting spontaneously, at dusk or dawn, and in mixed light. You’ll get a hang of gels, enhancing ambient light, HSS, grids and when to alternate between off and on camera flash. Emma also reveals her favorite go-to setups.Read more
How to create a business out of lifestyle photography
Emma teaches important business and editing aspects of photography. What her workflow looks like, getting behind-the-scenes material, managing assignments with clients, agents and art directors, staying aware of trends and what sells, and lastly - what goes into building a successful portfolio and keeping up with social media.Read more
Here are some things that are good to know, as well as useful gear to use for this course. These are simply recommendations, not requirements.
To complete the exercises, you need at least one light for off-camera use.
For the final hero images, see the information provided in each course.
- Lighting skill level: Suitable for all levels of knowledge
- Camera skill level: Comfortable handling the camera in manual mode
Courses in this series
How to get started with lifestyle photographyThis course sets you up for a practical grasp of a project – from vision to execution. Read more
How to shoot lifestyle imagesEmma shows how to take on difficult light, when shooting spontaneously, at dusk or dawn, and in mixed light. Read more
How to create a business out of lifestyle photographyEmma teaches important business aspects and what goes into building a successful portfolio and keeping up with social media. Read more
Frequently Asked Questions
A series consists of two or more courses from the same photographer. If you buy a series, you will benefit from a bundled offer for the entire package. Also, when you complete a series, you’ll receive personal feedback from one of our instructors and become a Certified Light Shaper.
No. All our courses are designed to improve your photography, regardless of what equipment you’re using.
As soon as we’ve received payment, you can view or take all your courses online - simply by logging on to the Profoto Academy website. You’ll find your courses at the Profoto Academy start page.