Profoto shortens time-to-online with new software offering
10 July, 2024Profoto revolutionizes studio workflows with its latest software release, automating key steps for planning and capture. By integrating software with hardware, Profoto's solutions streamline preset pushing, light control for multiple bays, automatic asset mapping, and ingestion, enhancing content consistency, accuracy, and speed to market.
In today's fast-paced e-commerce environment, producing high-quality visual content fast is crucial. Until now, no company has offered a comprehensive connected software-hardware solution that ensures full creative control while maximizing efficiency for visual content creation.
"We aim to enable large studios to produce more and better content faster. This release underscores our commitment to providing dynamic brands and retailers with powerful e-commerce solutions that scale content creation efficiently," says Tobias Lindbäck, Vice President of Studio Solutions.
New and improved features reducing manual interventions and errors:
- Automated preset pushing: Automatically push light settings, and style-guide-based presets to designated studio bays, defining what, when, where, and how to shoot products.
- Centralized bay control: Conveniently manage one or multiple studio bays at a distance, no matter where you are and how far your team is spread out.
- Automatic asset mapping and ingestion: Seamlessly map and ingest assets produced for your products. Streamline your distribution from post-production, over review, to publishing online.
Established in 1968, Profoto provides an unmatched suite of video and still photography solutions. This comprehensive toolbox includes flash, LED lighting, light shaping tools, automated content creation systems, and industry-leading workflow management software.
For more information, visit https://prostudioforworkflow.profoto.com/.