The new Profoto Pro-10. Officially the world’s fastest flash | Profoto (US)
Press release

The new Profoto Pro-10. Officially the world’s fastest flash

20 September, 2016

With a flash duration as fast as 1/80,000 of a second, and the power to generate a huge amount of light in a very short time, you can now freeze everything from a water splash to a waterfall perfectly.

Ever since the release of the Pro-1 in 1968 Profoto has created game changing flashes for the world’s best photographers. Today everything is about to change again with the launch of the Profoto Pro-10. This studio generator will open doors to creative possibilities that until now – were simply out of reach.

To say it’s fast is an understatement with breathtaking flash durations of up to 1/80,000 of a second. But what really sets the Pro-10 apart is that it’s the perfect fusion of speed and power - 2400Ws of power to be exact. The light output it generates is truly enormous and it provides a shorter flash duration than any
other flash across the entire power range. This dramatically in-creases the scale of what you can shoot and freeze, everything from a water splash to a waterfall are perfectly frozen in time.

Recycling time is equally impressive. The Pro-10 can easily match the fastest cameras even when the light output is set high, making it easier to capture the perfect moment by shooting in bursts.

Combine all of that with TTL and Profoto’s patented High Speed Sync (HSS) technology, and you have a flash that is capable of handling any and all lighting challenges.

Power however, is nothing without control. And with the Pro-10 the controls are typically intuitive with three large rubberized dials and a huge hi-resolution display, so it’s easy to see, feel and hear every change in the flash settings. As a result the photographer’s attention is exactly where it should be – focused on creating a great image.

The power range is an impressive 11 f-stop, making the minimum light output a mere thousandth of that at full power. And the power can be controlled minutely in 1/10 f-stop increments with remarkable power and color temperature consistency from shot to shot.

The fact that the Profoto Studio Generators are available at 80% of the world’s rental studios is a testament to their uncompromising engineering and craftsmanship. But with the Pro-10, Profoto upped the ante considerably.

During development the Pro-10 was heated, beaten and stressed like never before - it is truly built like a tank. Combined with the Profoto promise of continuous software upgrades, it will still be enabling the world’s best photographers to unleash their creativity decades ahead.

Because ultimately the Profoto Pro-10 is so much more than the world’s fastest studio flash – it’s your imagination set free. It’s the speed to exceed.

The Pro-10 is released September 20, 2016.

Learn more at