Profoto acquires StyleShoots | Profoto (US)
Press Release

Profoto acquires StyleShoots

06 April, 2022

Profoto group expands offering for e-commerce photography with acquisition of StyleShoots

With recent years of fast digitalization and increased consumer online shopping the demand for high-quality images in high volume from e-commerce companies has increased dramatically.  

Images used on e-commerce sites, such as editorials, wearables and flat lays, are studio photography in higher volume and at higher speed. With Profoto’s legacy in high-end fashion/studio photography, StyleShoots will contribute to Profoto’s current studio offering with a complete solution for e-commerce photography within fashion. The two brands will join forces to continue deliver solutions for high-quality high-volume photography optimized for e-commerce sites. 

“With our heritage in fashion and studio photography, and today almost 100% of all images end up online, we see this as a very natural strategic step to add StyleShoots and their integrated workflow software and hardware solutions to our studio offering for e-commerce photography.”, says Anders Hedebark CEO of Profoto.  

At Profoto we believe that light is the indispensable heart of all image creation. No matter what camera, no matter what situation, on-location or in studio. The ability to create amazing images is directly linked to the ability to master light shaping. Profoto will continue to be the light shaping company bringing new products and innovative solutions to the world’s best photographers and those who aspire to be.   

About StyleShoots 

StyleShoots was founded 2011 and has Headquarters in Haarlem, The Netherlands.

Their current customers are e-commerce sites and retailers who are established within e-commerce.

StyleShoots offers integrated workflow software and hardware solutions for
e-commerce photography.