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Welcome to us and the world of light shaping

Since 1968 the world’s best photographers have been using our ﬂashes and light shaping tools to create stunning, iconic images. For a long time we were known for heavy-duty studio lights. Today, more and more talented photographers can use our products thanks to the launch of battery-powered, compact flashes with TTL. At Profoto we are wholeheartedly committed to lighting, or light shaping as we like to call it. Our mission is to push the boundaries and make the best products.

Get started with light shaping

What’s light shaping?

We believe light is the essence of every image. The word “photography” literally means painting with light. Our products allow photographers to do exactly that, paint with light, and create images rather than just capture what is already there. We call this 'light shaping'.

Tell me more

Light shaping will change the way you think about photography and the creative possibilities are limitless. However, it is easy to get started. You can use any available light source to light a subject differently. At Profoto we don’t do complicated and you will find our products easy to set up and simple to use. With advancement in technology, such as TTL, you can point and shoot and always get the right exposure. And if you take a look at our blog and YouTube channel, you’ll find inspiring stories and useful tips from famous photographers on how to get great shots.

4 reasons why photographers all over the world use our products:

Intuitive: Profoto doesn’t do complicated. That’s why you’ll find our products easy to set up and simple to use.

Reliable: Our products will never let you down and are built to last, making them a great investment.

Innovative: Clever design based on 50 years of research, user insight, original thinking and pioneering ideas.

Built for you: Everything from how a knob feels to how a beep sounds is designed to make your job, as a photographer, easier.

Profoto - the light shaping company

Profoto products can be found at dealers and rentals worldwide and we also offer local service in many markets.

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About us

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Photo: Frederic Schlosser

Simply choose a light and a few light shaping tools. We may have over 150 Light Shaping Tools to choose from, but you can start simple. Lastly, choose a remote so you can trigger your light from your camera. Now, you can start to experiment and shape light to create wonderful images. As you advance you can add products to your kit to get endless lighting options and that is the beauty with the Profoto system.

For the on-location photographer:

B1X, our best-selling on-location flash with TTL allows you to shoot with freedom and flexibility. Or stay mobile and light with B2, the most portable TTL flash for photographers on the move.