New to Profoto

Welcome to the world of light shaping

Since 1968, the world’s best photographers have been using our lights and light shaping tools to create stunning, iconic images. For a long time, we were known for heavy-duty studio lights. Today, more and more talented image creators can use our products thanks to the launch of battery-powered, compact lights with TTL. At Profoto, we are wholeheartedly committed to lighting – or light shaping, as we like to call it. Our mission is to push the boundaries, make the best products and share our knowledge to inspire all those who are passionate about creating great images.

What’s light shaping?

We believe light is the essence of every image. The word “photography” literally means painting with light. Our products allow photographers to do exactly that – paint with light and create images rather than just capture what is already there. We call this “light shaping.”

Tell me more

Light shaping will change the way you think about photography, and the creative possibilities are limitless. It’s easy to get started. You can use any available light source to light a subject in diverse ways. At Profoto, we don’t do complicated, and you will find our products easy to set up and simple to use. With advancement in technology, such as TTL, you can point and shoot to get the right exposure every time. And if you head over to Profoto Stories, you’ll find inspiring stories and useful tips from famous photographers on how to get great shots.

Go to Profoto Stories

Learn more

At Profoto, we want to help image creators who are passionate about their craft and excited to take their imagination to new heights with light. That’s why we created Profoto Academy. It’s a series of online courses led by some of the best instructors out there; designed to educate, enable and inspire aspiring photographers at the beginning of their creative journey.

Go to Profoto Academy