Ordinary locations, Extraordinary images
Profoto x Socality
Turning boring into beautiful
We challenged three photographers to step out of their comfort zone and create extraordinary images in ordinary locations, beginning with a dark garage. This is because all too often you find yourself in less than ideal locations or conditions and are still expected to create eye-catching imagery. Watch how these photographers turned boring into beautiful and got creative with just 2 Profoto A10 and minimal time.
Meet the photographers
Nicole Ashley is an international wedding and portrait photographer from Edmonton, Canada with a main focus on intimate weddings and couple portraiture. Nicole usually shoots with natural light and is relatively new to flash.
Jonathan Zoeteman is a portrait and lifestyle photographer from Calgary, Canada with a focus on creative storytelling and conceptual photography. Jonathan is a natural light shooter with minimal artificial lighting or flash experience.
Kate Whyte is a commercial portrait and beauty photographer from Vancouver, Canada with a studio emphasis and a focus on light and detail. Kate regularly uses larger lighting setups but rarely gets to use smaller lighting options and doesn't typically shoot outside the studio.