Ordinary locations, Extraordinary images | Profoto (SE)

Turning boring into beautiful

We challenged three photographers to step out of their comfort zone and create extraordinary images in ordinary locations, beginning with a dark garage. This is because all too often you find yourself in less than ideal locations or conditions and are still expected to create eye-catching imagery. Watch how these photographers turned boring into beautiful and got creative with just 2 Profoto A10 and minimal time.

Keep your eyes out for Profoto and Socality on Instagram to see what they created in the other two locations. 

Meet the photographers

Nicole Ashley

Nicole Ashley is an international wedding and portrait photographer from Edmonton, Canada with a main focus on intimate weddings and couple portraiture. Nicole usually shoots with natural light and is relatively new to flash.

See more of her work here.

Jonathan Zoeteman

Jonathan Zoeteman is a portrait and lifestyle photographer from Calgary, Canada with a focus on creative storytelling and conceptual photography. Jonathan is a natural light shooter with minimal artificial lighting or flash experience.

See more of his work here. 

Kate Whyte

Kate Whyte is a commercial portrait and beauty photographer from Vancouver, Canada with a studio emphasis and a focus on light and detail. Kate regularly uses larger lighting setups but rarely gets to use smaller lighting options and doesn't typically shoot outside the studio.

See more of her work here.

All products used in this shoot

Profoto A10

OCF Adapter

OCF Softbox Square

Profoto Connect

Air Remote TTL