New to Profoto | Profoto

New to Profoto


Welcome to the world of light shaping

Since 1968, the world’s best photographers have been using our lights and light shaping tools to create stunning, iconic images. For a long time, we were known for heavy-duty studio lights. Today, more and more talented image creators can use our products thanks to the launch of battery-powered, compact lights with TTL. And now most recently with our launch of our studio lights for Smartphones. At Profoto, we are wholeheartedly committed to lighting – or light shaping, as we like to call it. Our mission is to push the boundaries, make the best products and share our knowledge to inspire all those who are passionate about creating great images.

Photo: Håvard Nesbø

What do I need to get started

Select a light and the compatible light shaping tools of your preference. There are over 150 Light Shaping Tools to choose from, but you can start simple. Choose a remote to trigger the light from your camera, or you can choose a smartphone studio light, download the Profoto Camera app and connect. You are now ready to start experimenting with shaping light and create exquisite images. As you advance, keep adding products to your kit. This is the beauty of the Profoto system – endless lighting possibilities.

For the smartphone photographer that wants to start using created light

Choose a C1 or C1 Plus and open up to a world of endless creative possibilities with the Profoto Camera.


Profoto C1 Plus


Profoto C1


Profoto Clic Creative Gel Kit

For the photographer who wants to start to shape light

Get natural-looking, beautiful light quickly and easily with the A1X. We call it the world’s smallest studio light and it’s our first, true on-camera solution.

Profoto A1X


Profoto Connect

Gel Kit

For the on-location photographer

Choose between the B10 and B10 Plus – big lights in small packages, and the B1X – an on-location icon among photographers worldwide. Portable solutions for photographers on the move.


Profoto B10 & B10 Plus

Air Remote TTL

Umbrella Deep Silver

Profoto B1X

OCF Beauty Dish White

OCF Zoom Reflector

For the studio photographer

Shoot with confidence with the D1, this proven performer is a reliable flash that lasts. With the D2, the world’s fastest monolight with TTL, you are always up to speed.

Profoto D2

Profoto D1

Air Remote TTL

RFi Softbox Rectangular

RFi Softgrid Rectangular

OCF Magnum Reflector

For the demanding studio photographer

The Pro-10 represents our state-of-the-art pack; the to-go tool for high-end studio shoots, available for rent worldwide.

Profoto Pro-10

ProHead Plus

Air Remote TTL


What’s light shaping?

We believe light is the essence of every image. The word “photography” literally means painting with light. Our products allow photographers to do exactly that – paint with light and create images rather than just capture what is already there. We call this “light shaping.”

Tell me more

Light shaping will change the way you think about photography, and the creative possibilities are limitless. It’s easy to get started. You can use any available light source to light a subject in diverse ways. At Profoto, we don’t do complicated, and you will find our products easy to set up and simple to use. With advancement in technology, such as TTL, you can point and shoot to get the right exposure every time. And if you head over to Profoto Stories, you’ll find inspiring stories and useful tips from famous photographers on how to get great shots.

Go to Profoto Stories


Learn more

At Profoto, we want to help image creators who are passionate about their craft and excited to take their imagination to new heights with light. That’s why we created Profoto Academy. It’s a series of online courses led by some of the best instructors out there; designed to educate, enable and inspire aspiring photographers at the beginning of their creative journey.

Go to Profoto Academy