Creative automation studio solutions | Profoto (IT)

Limitless creativity meets workflow automation

Designed to support ambitious brands in creating exceptional content, our creative automation tools blend creative flexibility with studio automation. Unleash your creative potential and elevate your photo and video production for e-commerce and editorial. Use one setup to capture creative editorials and style-guide-based content while maximizing your productivity and minimizing downtime.

Increased efficiency

Generate 3x more output at 50% lower cost. Shoot high-quality photo and video content that needs minimal editing quickly and efficiently. Remove repetitive tasks from your workflow and channel your creativity. 

Full creative control

Create elevated e-commerce content with your signature look using the full power of Profoto lighting. Rely on customizable presets to control and repeat all light and camera settings for consistent, high-quality content.

User-friendly workflow

Easily structure and manage your shoots with our smart, software-controlled hardware. Our intuitive workflow app adds enriched metadata to every shot, helping you track and optimize your content creation.

Multiple types of content

Shoot elevated product images or style-guide-based e-commerce videos with one flexible setup. The system integrates seamlessly into your studio workflow and functions with your existing Profoto flash or continuous lights. 

Meet Profoto Elevate

Visual content creation your way

Profoto Elevate

Combining creative flexibility and the power of studio automation, Profoto Elevate maximizes on-set efficiency. Powered by our app-controlled studio workflow software, Elevate enables you to shoot e-commerce and editorial photos and videos with one setup. Add your lighting of choice and tailor your signature look with full creative control.

Profoto studio lights

Profoto Elevate is fully compatible with all Profoto lights and light shaping tools. For high-volume photography, we recommend our studio lighting workhorses, Profoto D2, D2 Industrial, or the world's fastest and most durable flash, Profoto Pro-11. Pick your lighting of choice to create the ideal studio setup for you and your brand.

Light shaping tools

When designing the perfect set up for your studio, our light shaping tools add the final touch to creating your unique brand style. Pick and choose from more than 150 tools to create your desired mood on set. Easily connect your light shaping tools to your light of choice and quickly start shooting stunning content for your channels. 

Walkthrough Elevate Get to know Elevate in 4 minutes

Get to know Elevate in 4 minutes

Elevating your product page content with Andrea Belluso How to capture elevated e-commerce content

How to capture elevated e-commerce content

E-commerce solutions for every studio

Modular studio solutions

Efficiently shoot consistent, high-quality visual content with our flexible modular studio solutions. A system of lights, modifiers, and software enables fully mobile and creative content creation at scale.

Automated studio solutions

Make use of our all-in-one photo and video systems for efficient e-commerce content creation with ease. Our four plug-and-play solutions automate repetitive studio tasks to free up time for creativity.